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Advertisement distribution method and device, server and computer readable storage medium

A distribution method, a technology of advertising, applied in the field of advertising

Active Publication Date: 2018-08-10
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] According to the current advertising allocation method, an advertising space can only be allocated to one advertisement at a time. After an advertising space is applied by a business party for a certain period of time, other business parties can no longer apply for the advertising space at that time. segments for advertising

Method used

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  • Advertisement distribution method and device, server and computer readable storage medium
  • Advertisement distribution method and device, server and computer readable storage medium
  • Advertisement distribution method and device, server and computer readable storage medium

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Embodiment Construction

[0027] In order to make the object, technical solution and advantages of the present invention clearer, the implementation manner of the present invention will be further described in detail below in conjunction with the accompanying drawings.

[0028] In order to facilitate the understanding of the technical solutions provided by the embodiments of the present invention, the following uses an advertisement distribution scheme in a game platform as an example to explain the problems existing in the existing advertisement distribution scheme:

[0029] Advertisements on the game platform adopt the form of carousel advertisements, such as figure 1 As shown, the carousel advertisement 10 refers to an advertisement form in which multiple advertisements are played in a loop, and each frame 11 in the carousel advertisement 10 is an advertisement space, which is used to carry an advertisement picture, and the user can click on the advertisement picture Jump to the corresponding advert...

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PUM

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Abstract

The invention discloses an advertisement distribution method and device, a server and a computer readable storage medium, and belongs to the technical field of advertisements. The method comprises thefollowing steps of: receiving an advertisement obtaining request sent by a client, wherein the advertisement obtaining request comprises an advertisement position indication information; obtaining configuration information of an advertisement position indicated by the advertisement position indication information, wherein the configuration information comprises an advertisement identifier corresponding to the advertisement position and an advertisement quota proportion corresponding to the advertisement identifier; and when the advertisement position corresponds to at least two advertisementidentifiers, selecting one advertisement identifier from the at least two advertisement identifiers according to the advertisement quota proportion and sending the selected advertisement identifier tothe client. When the method is used for carrying out advertisement distribution, a plurality of advertisements can be put at one advertisement position at the same time.

Description

technical field [0001] The present invention relates to the technical field of advertisements, in particular to an advertisement distribution method, device, server and computer-readable storage medium. Background technique [0002] With the development of technologies such as the Internet and mobile terminals, advertisements have become an indispensable part of various application software and websites. [0003] During the allocation of advertising resources, the system provides daily advertising resources for each business party (advertiser) to apply for, and after the application is completed, the advertisement allocation is carried out according to the result of the application. For example, if a business party applies for an advertising space at 10-14 o'clock on a certain day, when the time reaches 10-14 o'clock on this day, what each user sees in the advertising space through the webpage or client interface is the business Advertisements placed by the party. [0004]...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0269G06Q30/0272G06Q30/0277
Inventor 徐恺张凯段琪辉钟畅波
Owner TENCENT TECH (SHENZHEN) CO LTD
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