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Advertisement distribution method, device, server and computer-readable storage medium

A distribution method, advertising technology, applied in the field of advertising

Active Publication Date: 2022-03-25
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] According to the current advertising allocation method, an advertising space can only be allocated to one advertisement at a time. After an advertising space is applied by a business party for a certain period of time, other business parties can no longer apply for the advertising space at that time. segments for advertising

Method used

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  • Advertisement distribution method, device, server and computer-readable storage medium
  • Advertisement distribution method, device, server and computer-readable storage medium
  • Advertisement distribution method, device, server and computer-readable storage medium

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Embodiment Construction

[0027] In order to make the objectives, technical solutions and advantages of the present invention clearer, the embodiments of the present invention will be further described in detail below with reference to the accompanying drawings.

[0028] In order to facilitate the understanding of the technical solutions provided by the embodiments of the present invention, the following takes an advertisement distribution scheme in a game platform as an example to illustrate the problems existing in the existing advertisement distribution scheme:

[0029] The advertisements in the game platform are in the form of carousel advertisements, such as figure 1 As shown in the figure, the carousel advertisement 10 refers to an advertisement form in which multiple advertisements are played in a loop, and each frame 11 in the carousel advertisement 10 is an advertisement space, which is used to carry an advertisement image, and the user can click on the advertisement image. Jump to the corresp...

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PUM

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Abstract

The invention discloses an advertisement distribution method, device, server and computer-readable storage medium, belonging to the technical field of advertisement. The method includes: receiving an advertisement acquisition request sent by a client, the advertisement acquisition request including advertisement position indication information; acquiring configuration information of the advertisement position indicated by the advertisement position indication information, the configuration information including the advertisement position The corresponding advertisement identifier and the advertisement quota ratio corresponding to the advertisement identifier; when the advertisement slot corresponds to at least two advertisement identifiers, according to the advertisement quota ratio, one advertisement identifier is selected from the at least two advertisement identifiers and sent to the client. Advertisement allocation is carried out in the above-mentioned manner, and multiple advertisements can be placed in one advertisement slot at the same time.

Description

technical field [0001] The present invention relates to the technical field of advertisements, and in particular, to an advertisement distribution method, apparatus, server and computer-readable storage medium. Background technique [0002] With the development of technologies such as the Internet and mobile terminals, advertisements have become an indispensable part of various application software and websites. [0003] During the allocation of advertising resources, the system provides daily advertising resources for each business party (advertiser) to apply for, and after the application is completed, the advertising is allocated according to the results of the application. For example, a business party applies for an advertising space at 10-14 o'clock on a certain day. When the time reaches 10-14 o'clock on this day, what each user sees in the advertising space through the webpage or client interface is the business. advertisements placed by the party. [0004] Accordi...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0269G06Q30/0272G06Q30/0277
Inventor 徐恺张凯段琪辉钟畅波
Owner TENCENT TECH (SHENZHEN) CO LTD