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User portrait generation method and apparatus

A user and portrait technology, applied in the field of communication, can solve the problems of not taking offline activities into account, reducing the utilization rate of recommended products, and insufficient user portrait accuracy, and achieving the effect of pertinence, accurate user portrait, and compensating for lack of accuracy.

Active Publication Date: 2018-09-21
成都车音智能科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] An embodiment of the present invention provides a user portrait generation method to solve the problem that in the prior art user portrait generation method, only online shopping behavior is analyzed, and offline activities are not considered, resulting in insufficient accuracy of user portraits, which reduces the recommendation The problem of commodity utilization

Method used

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  • User portrait generation method and apparatus
  • User portrait generation method and apparatus
  • User portrait generation method and apparatus

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0026] refer to figure 1 , which shows a flow chart of a method for generating a user portrait according to an embodiment of the present invention, which may specifically include the following steps:

[0027] Step 101, acquiring online shopping behavior information of a target account.

[0028] Specifically, in the embodiment of the present invention, the device for generating a user portrait can be applied to a remote server, a vehicle terminal or other mobile terminals. Take the remote server as an example: the remote server can be pre-associated with the target account that the user often uses for shopping, so that when the target account uses a mobile terminal or other device for online shopping, the online shopping behavior of the target account can be obtained information.

[0029] In the embodiment of the present invention, the target account is the account assigned to the user in the embodiment of the present invention. This account can be pre-associated with all pla...

Embodiment 2

[0038] refer to figure 2 , which shows a flow chart of a method for generating a user portrait according to an embodiment of the present invention, which may specifically include the following steps:

[0039] Step 201, acquiring online shopping behavior information of a target account.

[0040] Specifically, in an embodiment of the present invention, step 201 includes:

[0041] Sub-step 2011, acquiring online shopping behavior information of the target account when shopping online.

[0042] Sub-step 2012, constructing the online attribute label of the target account according to the online shopping behavior information.

[0043] Specifically, in the embodiment of the present invention, the device for generating a user portrait can be applied to a remote server, a vehicle terminal or other mobile terminals. Take the remote server as an example: the remote server can be pre-associated with the target account that the user often uses for shopping, so that when the target acco...

Embodiment 3

[0072] refer to image 3 , shows a structural block diagram of a device for generating a user portrait according to an embodiment of the present invention, and the device may specifically include the following modules:

[0073] The first obtaining module 301 is used to obtain the online shopping behavior information of the target account;

[0074] The second acquisition module 302 is used to acquire the vehicle information of the vehicle associated with the target account. The vehicle information includes the user's operation behavior information based on the vehicle, the driving status information of the vehicle, and the equipment information of the vehicle. The equipment information is used to describe the information on the vehicle. The device status of all devices in the

[0075] The generating module 303 is configured to generate a user portrait corresponding to the target account based on online shopping behavior information and vehicle information.

[0076] In additio...

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Abstract

Embodiments of the invention provide a user portrait generation method and apparatus. The method comprises the steps of obtaining online shopping behavior information of a target account; obtaining vehicle information of a vehicle associated with the target account, wherein the vehicle information includes vehicle-based operation behavior information of a user, driving state information of the vehicle and equipment information of the vehicle, and the equipment information is used for describing equipment states of all equipment on the vehicle; and based on the online shopping behavior information and the vehicle information, generating a user portrait corresponding to the target account. By combining the online shopping behavior information with the vehicle information of the vehicle, theuser portrait is generated, so that the defect of low precision of the user portrait generated only according to the online shopping behavior is effectively made up for, and the user portrait is moreaccurate and more targeted.

Description

technical field [0001] Embodiments of the present invention relate to the communication field, and in particular, to a method and device for generating a user portrait. Background technique [0002] At present, in order to increase the transaction volume, the e-commerce platform usually adopts the method of recommending products to users on the homepage or in a designated area. However, since the recommended content is manually set, the content recommended to all users is the same, lacks pertinence, and cannot guarantee the degree of increase in transaction volume. [0003] In view of the above problems, the existing technology adopts the method of generating user portraits. Specifically, the existing technology calculates the weight value of commodities through the user's browsing frequency, collection behavior and other operational behaviors when shopping online, and generates a user portrait of each user. , and recommend the product with the highest score to the correspo...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/06
CPCG06Q30/0631
Inventor 江一龙鲍伟
Owner 成都车音智能科技有限公司
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