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Sales promotion object with nfc label and system using the same

A technology of auxiliary materials and tags, which is applied in the field of sales promotion auxiliary materials with NFC tags and sales promotion systems, can solve problems such as information that stimulates purchase desire, insufficient information, and customers cannot accurately evaluate products, and achieve the effect of low advertising costs

Active Publication Date: 2018-10-16
ENUKANTO
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Therefore, the customer cannot obtain the impression of the person who actually purchased the product in real time in the store, that is, the product information in the user's line of sight.
As a result, customers cannot make accurate product evaluations, and there is insufficient information to stimulate purchase desires.

Method used

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  • Sales promotion object with nfc label and system using the same
  • Sales promotion object with nfc label and system using the same
  • Sales promotion object with nfc label and system using the same

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0090] Hereinafter, examples of the present invention will be specifically described.

[0091] 【Example】

[0092] exist figure 1 as well as figure 2Among them, 10 is the sales promotion assistant with NFC tag related to Embodiment 1 of the present invention, and the sales promotion assistant 10 with NFC tag: swing POP (sales promotion assistant) 14, and make the advertisement of shampoo (commodity) 11 The display unit 12 is displayed at a position away from the display shelf 13, and attracts the attention of customers by swinging the advertisement display unit 12; and the NFC tag 17 for short-range wireless communication is installed on the swinging POP 14 and when the customer stretches out the smartphone When (portable information terminal) 15, it is started automatically and under this starting state, access address is stored in the word-of-mouth information website (Web site) of the shampoo 11 of the cloud server of tag storage unit 16 via Internet line.

[0093] Herei...

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PUM

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Abstract

The present invention provides a NFC-label sales promotion object and a sales promotion system that provide word-of-mouth information for customers in real time in a store and allow said information to be written to a word-of-mouth information website, and can also obtain high-quality word-of-mouth information and to secure members. If the customer extends the smart phone (15) to the NFC label (17) of a swing POP (14), the smart phone (15) automatically starts up based on the command of the NFC label (17) via short-range wireless communication, and automatically visits a word-of-mouth information website of the shampoo (11) stored in a label storage unit (16) via the internet line, and the website screen is displayed on a display screen(25) of the smart phone (15). Therefore, the word-of-mouth information can be provided to the customers in the store in real time, and the customer can write to the word-of-mouth information website in the store. In addition, electronic points can be given to members who have published word-of-mouth information.

Description

technical field [0001] The present invention relates to a sales promotion assistant with an NFC tag and a sales promotion system installed in a product display place of a store and used for displaying products or promoting sales of products. Background technique [0002] Patent Document 1 is known as an invention in which an IC chip is mounted on all products displayed on a particular device, product information such as a place of manufacture is stored in a storage unit of the IC chip, and the product information is displayed on a display of a smartphone (portable information terminal), for example. The "store management system and management method" described above. [0003] However, since the invention of Patent Document 1 arranges IC chips in all products, the cost is high. [0004] Therefore, as a prior art to solve this problem, for example, the "sales promotion hook with IC chip" of Patent Document 2 has been developed. By mounting an IC chip on a product display hook...

Claims

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Application Information

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IPC IPC(8): G06Q30/06G06Q30/02G06K17/00
CPCG06K17/0029G06Q30/0218G06Q30/0601G06Q30/0257G06Q30/0267H04B5/77
Inventor 野泽纪元
Owner ENUKANTO