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Information update method and device

A technology for updating and pushing information, applied in the computer field, can solve problems such as low efficiency of bidding information, and achieve the effect of improving efficiency

Active Publication Date: 2021-03-30
BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, manually updating bid information for keywords is inefficient

Method used

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  • Information update method and device
  • Information update method and device
  • Information update method and device

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Embodiment Construction

[0028] The application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain related inventions, rather than to limit the invention. It should also be noted that, for the convenience of description, only the parts related to the related invention are shown in the drawings.

[0029] It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other. The present application will be described in detail below with reference to the accompanying drawings and embodiments.

[0030] figure 1 An exemplary system architecture 100 of an embodiment of an information updating method or an information updating device according to an embodiment of the present application can be applied.

[0031] like figure 1 As shown, the system architecture 100 may ...

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Abstract

This application discloses an information update method and device. A specific implementation of the method includes: obtaining the cost value and the income value obtained after the push information is pushed and browsed based on the keywords associated with the push information within a preset period of time; determining the income value and the cost value, and use the ratio as the conversion rate of the keyword; import the conversion rate of the keyword into the pre-trained bidding information estimation model for estimation, and obtain the bidding information of the keyword, among which, the bidding information prediction The estimation model is used to characterize the corresponding relationship between the conversion rate of keywords and the bidding information of keywords. Bidding information includes the cost value generated by pushing information based on search keywords and being browsed once; updating the current bidding information of keywords for the resulting bid information. This embodiment improves the efficiency of information update.

Description

technical field [0001] The present application relates to the field of computer technology, in particular to the field of Internet technology, and in particular to an information update method and device. Background technique [0002] Information push, also known as "network broadcasting", is a technology that reduces information overload by pushing the information that users need on the Internet through certain technical standards or protocols. Information push technology can reduce the time spent by users searching on the Internet by proactively pushing information to users. [0003] Usually, when a user searches for the keyword of the information he needs through the Internet, the information push platform will base on the matching degree of each push information with the keyword, the bid information set by the publisher of each push information for the keyword, and the keyword Select a part of the push information for the user and push it to the user. If a user browses...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04L29/08G06Q30/02G06F16/951G06F16/953
CPCG06Q30/0283H04L67/55
Inventor 殷俊罗涛
Owner BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD