The invention provides a user attribution method and
system capable of meeting various configurations and conversions, and belongs to the technical field of computer networks, and the method comprises the following steps: according to a unified
identity mapping table, ordering behavior records on each device according to a
time sequence, integrating the behavior records into a continuous behavior path
data set, and determining a full-link view of a user conversion path; carrying out fragmentation storage and parallel analysis by adopting a
distributed computing framework through the behavior path
data set, and optimizing
resource allocation to obtain a real-time processed user conversion path
result set; according to a user conversion path
result set processed in real time, a cache mechanism is constructed to store high-frequency access path data, and if a new query request is received, data is extracted from a cache preferentially, and a quick-response path analysis result is determined; through a path analysis result, an
encryption technology is applied to protect a user identity identifier and behavior data, and in combination with an
access control strategy, a safe and compliant attribution
analysis data set is obtained. According to the method, the problem of cross-device user behavior tracking is solved, a full-link user conversion path view is provided, the path analysis requirement can be quickly responded, and data support is provided for precise marketing
decision making.