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Method and device for automatically adjusting bid of keyword, equipment and storage medium

An automatic adjustment and keyword technology, applied in the Internet field, can solve problems such as keyword bid changes, information publishers have no clear understanding of keyword bid adjustments, promotion business traffic fluctuations, etc., to achieve the effect of increasing click-through rates

Inactive Publication Date: 2018-10-23
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, this method of manually adjusting keyword bids, on the one hand, requires information publishers to invest a lot of time and energy, and the labor and time costs are high; Bids are also constantly changing, causing information publishers to have no clear understanding of keyword bid adjustments

Method used

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  • Method and device for automatically adjusting bid of keyword, equipment and storage medium
  • Method and device for automatically adjusting bid of keyword, equipment and storage medium
  • Method and device for automatically adjusting bid of keyword, equipment and storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0030] figure 1 It is a flow chart of a method for automatically adjusting keyword bids provided in Embodiment 1 of the present invention. The method can be executed by the device for automatically adjusting keyword bids provided in the embodiment of the present invention. The device can use software and / or hardware The device can be integrated into a promotion platform or a terminal device, such as a mobile terminal (such as a mobile phone), a tablet computer, and a desktop computer. like figure 1 shown, including:

[0031] S110. Determine the keywords and budget of the business to be promoted in the account.

[0032] Wherein, the account may be an account opened by the user on a promotion platform or an advertising platform, for example, an account of a Baidu promotion user. The business to be promoted includes, but is not limited to, advertisements, commodities, etc.

[0033] Specifically, the following two methods can be used to determine the keywords of the business t...

Embodiment 2

[0042] Figure 2A It is a flow chart of a method for automatically adjusting keyword bids provided by Embodiment 2 of the present invention. On the basis of the above embodiments, this embodiment will, according to the budget, the relevance, the consumption and / or conversion Determining the bid optimization of the keyword is: determining which quadrant of the keyword is located in a pre-established coordinate system according to the relevance, the consumption and / or the conversion, and the coordinate system includes based on historical search keywords and The four quadrants of the promotion business are divided into relevance, consumption and / or conversion; and the bid of the keyword is determined according to the budget and the quadrant where the keyword is located.

[0043] Correspondingly, the method of this embodiment includes:

[0044] S210. Determine the keywords and budget of the business to be promoted in the account.

[0045] S220. Count the correlation between the ...

Embodiment 3

[0057] image 3 It is a flow chart of a method for automatically adjusting keyword bids provided by Embodiment 3 of the present invention. On the basis of the above embodiments, this embodiment will determine the keyword according to the budget and the quadrant where the keyword is located. The bid optimization is: for each keyword in each quadrant, according to the budget, use machine learning to establish a personalized keyword consumption ability prediction model to adjust the bid of each keyword, so as to realize the keyword from no consumption to consumption A benign transition to consumption stability.

[0058] Correspondingly, the method of this embodiment includes:

[0059] S310. Determine the keywords and budget of the business to be promoted in the account.

[0060] S320. Count the correlation between the keyword and the promotion service, and the consumption and / or conversion of the keyword.

[0061] S330. Determine which quadrant the keyword is located in a pre-...

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Abstract

The embodiment of the invention discloses a method and device for automatically adjusting the bid of a keyword, equipment and a storage medium. The method comprises the steps of determining a keywordin a business to be promoted in an account and the budget; calculating the correlation between the keyword and the business to be promoted and the consumption and / or transformation of the keyword; anddetermining the bid of the keyword according to the budget, the correlation and the consumption and / or transformation. According to the embodiment of the invention, the bid of the keyword is determined according to the keyword, the budget, the correlation between the keyword and the business to be promoted and the consumption and / or transformation of the keyword, so that the bid of the keyword can be adjusted automatically and accurately, the click rate of the promoted business is improved, and more transformation is brought.

Description

technical field [0001] The embodiments of the present invention relate to the technical field of the Internet, and in particular to a method, device, device and storage medium for automatically adjusting keyword bids. Background technique [0002] The search engine displays the promotion services retrieved when retrieving the keywords according to the bids of the information publishers for the keywords. Therefore, the keyword bids have an important impact on the display position of the promotion services. Information publishers generally adjust the display positions of their promotional services by adjusting bids for keywords. [0003] However, the correlation between keywords and promotion business in search engines varies greatly, resulting in different spending power of keywords themselves. In the existing technology, information publishers generally adjust bids and set matching modes one by one by statistically observing data such as posterior display, clicks, and conve...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/06G06F17/30
CPCG06Q30/0611
Inventor 张雨真孙凯
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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