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Human traffic statistical system for billboards

A statistical system and billboard technology, applied in computing, computer parts, instruments, etc., can solve the problems of consuming manpower and time resources, the inability to accurately reflect the number of people passing by or staying, and unsatisfactory advertising effects, so as to save manpower Material effect

Inactive Publication Date: 2018-11-13
肇庆高新区徒瓦科技有限公司
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  • Summary
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  • Application Information

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Problems solved by technology

[0003] In the existing advertising attention statistics technology, it can only be counted by setting up a people counter at the door or passageway near the advertisement. Such a counting method usually cannot accurately reflect the number of people passing or staying in front of the advertisement, and manual work is required later. Collect count data for statistical analysis
In addition, for the groups who pay attention to advertisements, the statistics of their age and gender can only be carried out through manual counting, questionnaires and other manual participation methods, which consume manpower and time resources, and the effect of advertising promotion is often not ideal

Method used

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  • Human traffic statistical system for billboards
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Embodiment Construction

[0028] The idea, specific structure and technical effects of the present invention will be clearly and completely described below in conjunction with the embodiments and accompanying drawings, so as to fully understand the purpose, scheme and effect of the present invention.

[0029] It should be noted that, unless otherwise specified, when a feature is called "fixed" or "connected" to another feature, it can be directly fixed and connected to another feature, or indirectly fixed and connected to another feature. on a feature. It should be understood that although the terms first, second, third etc. may be used in the present disclosure to describe various elements, these elements should not be limited by these terms. These terms are only used to distinguish elements of the same type from one another. For example, a first element could be termed a second element, and, similarly, a second element could be termed a first element, without departing from the scope of the present ...

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Abstract

The invention relates to a human traffic statistical system for billboards. The system comprises a controller and a camera, wherein the camera is mounted on a billboard or an advertisement screen; thecamera is connected with the controller; the controller furthermore comprises an image acquisition module, a face capture module, a human body detection module and an operation module; the image acquisition module is used for acquiring videos and images of the camera; the face capture module is sued for capturing faces and outputting face data; the human body detection module is used for detecting persons passing through advertisements and outputting human traffic data; and the operation module is used for calling the image acquisition module, the face capture module and the human body detection module to carry out statistical analysis on the human traffic. The system is capable of automatically completing complicated advertisement attention statistical analysis, so as to save the manpower and material resources.

Description

technical field [0001] The invention relates to a people counting system for billboards. Background technique [0002] In commercial buildings, shopping malls, public transportation, campuses and other advertising occasions with large traffic, for advertisers, if they accurately grasp the information of advertising attention, such as advertising traffic, the number of people who pay attention to advertising, gender and age Composition, you can know whether the location of the advertisement is reasonable, the degree of popularity of the advertisement content and the structure of the group who pay attention to the advertisement, effectively evaluate, optimize and promote the advertisement, and turn the advertisement viewer into a potential shopper. Therefore, the advertisement attention statistics become very important and meaningful. [0003] In the existing advertising attention statistics technology, it can only be counted by setting up a people counter at the door or pass...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06K9/00
CPCG06Q30/0201G06V40/161G06V40/10
Inventor 赖彩霞
Owner 肇庆高新区徒瓦科技有限公司