A Product Marketing Interaction Method Based on Image Intelligent Recognition

An intelligent recognition and image technology, applied in the field of two-dimensional code reading, can solve the problems of unable to read normally, affect the decoding sensitivity, and fail to complete the decoding, so as to reduce the cost of equipment transformation and code assignment upgrade, and improve accuracy and stability, optimizing the effect of manual input

Active Publication Date: 2021-08-27
上海凌脉网络科技股份有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Because, under different lighting conditions, factors such as shadows, high-gloss reflective points, and the contrast between the code and the background will affect the reading sensitivity of the two-dimensional code.
If the coded area touches the content, there will often be content attached (such as juice, beverages, water droplets, etc.), which will affect the decoding sensitivity of the scan, or even fail to complete the decoding
It brings a very bad experience for consumers to scan codes, affects their enthusiasm for participating in activities, and leaves a very bad impression
[0004] However, whether it is under different lighting conditions or when there are occasional droplets of content attached to the above, it may bring a lot of trouble to the scanning experience, or even fail to read normally, which greatly reduces the consumption experience. It is difficult to avoid in real application scenarios

Method used

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  • A Product Marketing Interaction Method Based on Image Intelligent Recognition
  • A Product Marketing Interaction Method Based on Image Intelligent Recognition
  • A Product Marketing Interaction Method Based on Image Intelligent Recognition

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0039] Embodiment 1: The application of AI image intelligent recognition technology in the marketing interaction activities of coding in the bottle cap.

[0040] Such as Figure 2~4 As shown, the inside top surface 2 of the beverage bottle cap 1 is endowed with an active identification character string code 3, and the lower part of the bottle cap 1 is not opened before an anti-theft ring 4 is provided to show tampering. On the outer package 5 of the beverage bottle product, there is a background server network interface QR code 6 linked to the operation and maintenance of promotional activities.

[0041] The participation process is as follows: figure 1 shown. After purchasing the product with the string code 3, the consumer opens the bottle cap 1, uses the QR code reading software on the mobile terminal to scan the QR code 6 on the product packaging, and enters the product promotion interface . Start the camera function on the activity interface, and take a clear photo of...

Embodiment 2

[0042] Embodiment 2: Application of AI image intelligent recognition technology in interactive marketing activities using shopping receipts as verification vouchers.

[0043] Such as Figure 5 As shown, the outer package 21 of the product is provided with a two-dimensional code 22 linking to the background server network interface of the operation and maintenance of the promotional activity. Such as Figure 6 As shown, it is a shopping receipt 23 for purchasing a product, which includes shopping store information 24, transaction identification number 25, shopping time 26, product name 27, purchase quantity 28 and other information.

[0044] The participation process is as follows: figure 1shown. After a consumer purchases a product participating in a promotional activity, the consumer uses the QR code reading software on the mobile terminal to scan the activity QR code 22 on the outer packaging of the product, and enters the product promotion interface. Start the camera fu...

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Abstract

The invention discloses an interactive method for product marketing based on image intelligent recognition, which includes S1, entering the platform activity page to start the camera function, and taking pictures of the interactive information set on the product; S2, adopting AI image intelligent recognition technology to take photos Preprocessing; S3. Use computer vision technology to locate in the photo to find the location of the interactive content information; S4. Use AI image intelligent recognition technology to identify the character graphic information of the interactive content; S5. Use the interactive activity background to read the character graphic information Carry out identification and confirmation; S6. For information that has been identified as OK, perform online or / and offline interaction with the identification behavior according to the activity mechanism setting. The invention uses AI image intelligent recognition technology to improve the recognition efficiency of product coding images in different scenarios, optimize consumer experience, and reduce the cost of equipment transformation and coding upgrade in the product coding process.

Description

technical field [0001] The invention belongs to two-dimensional code reading technology, and in particular relates to a product marketing interaction method based on image intelligent recognition. Background technique [0002] In the original "one item, one code" marketing campaign in the form of a serial code, it is necessary to log in to the prize redemption website and manually enter the unique identity serial code of the product before participating in the prize redemption activity. Because of the cumbersome operation and error-prone when entering the serial code, the experience is very poor and the consumer participation rate is very low. [0003] Since the emergence of a new form of "one item, one code" that replaced serial codes with two-dimensional codes, it has been very popular at the beginning, but its limitations have become more and more obvious with the successive trials of various packaging materials and products. . Because, under different lighting conditio...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06K7/14
CPCG06K7/1417G06K7/146
Inventor 张洪图刘全李中胜
Owner 上海凌脉网络科技股份有限公司
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