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A method and device for determining user characteristic tags

A feature label and user feature technology, applied in the computer field, can solve the problems of insufficient comprehensiveness, not conducive to an accurate and comprehensive understanding of user needs, low accuracy of feature labels, etc., to achieve the effect of improving accuracy and comprehensiveness

Active Publication Date: 2021-07-23
QILIN HESHENG NETWORK TECH INC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] Usually, user feature tags can be determined according to the user's own settings to understand user needs, for example, feature tags added by users in the application can be obtained. However, not all users are willing to add feature tags independently, so through this This way to determine the user's feature labels is not accurate enough, and it is not comprehensive enough, and it is not conducive to accurately and comprehensively understanding the user's needs.

Method used

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  • A method and device for determining user characteristic tags
  • A method and device for determining user characteristic tags
  • A method and device for determining user characteristic tags

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0051] An embodiment of the present application provides a method for determining a user's characteristic label, which is used to improve accuracy and comprehensiveness when determining a user's characteristic label, so as to facilitate an accurate and comprehensive understanding of the user's needs. The flow chart of the method is shown in figure 1 As shown, it is assumed that the execution subject can be a server, including:

[0052] Step 11: According to the location information of the user and the applications installed on the user terminal, determine the area where the user is located and the list of applications corresponding to each area.

[0053] The location information of the user can refer to the location where the user is when using the terminal. For example, for a mobile terminal, the location information can be generated by the hardware in the mobile terminal during the use of the user, so that the server executing this method can passively receive the location i...

Embodiment 2

[0078] Based on the same inventive concept, a method for determining user feature tags is provided with each country in the world as the unit area, which is used to improve accuracy and comprehensiveness when determining user feature tags, thereby facilitating an accurate and comprehensive understanding user needs. The flow chart of the method is shown in figure 2 As shown, it is assumed that the execution subject can be a server, including:

[0079] Step 21: According to the location information of the user and the applications installed on the user terminal, determine the country where the user is located and the hot list of applications in each country.

[0080] Each country can have a range determined by latitude and longitude information. The country can be determined according to the location information of the user terminal, and the hot list of APP installations in each country can be determined through the applications installed on the terminal, that is, according to...

Embodiment 3

[0089] Based on the same inventive concept, Embodiment 3 of the present application provides an apparatus for determining a user feature tag, which is used to implement the methods described in Embodiments 1 and 2. The schematic diagram of the device is shown in image 3 As shown, it includes: a first determination module 31, a second determination module 32, a first clustering module 33 and a second clustering module 34, wherein,

[0090] The first determination module 31 may be configured to determine the area where the user is located and the list of applications corresponding to each area according to the location information of the user and the applications installed on the user terminal; The information is pre-divided, and the application list is determined according to the number of installation times of the application;

[0091] The second determination module 32 may be configured to determine the area to which the user belongs according to the applications installed ...

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Abstract

The present application discloses a method and device for determining user characteristic tags, which are used to improve the accuracy and comprehensiveness of determining user characteristic tags, and help to accurately and comprehensively understand user needs. The method includes: according to the location information of the user and the applications installed on the user terminal, determining the area where the user is located and the list of applications corresponding to each area; the area is pre-divided according to geographic information, the The application list is determined according to the number of times the application is installed; according to the applications installed by the user terminal and the application list corresponding to each area, the area to which the user belongs is determined; based on the areas and the corresponding area attributes, and performing clustering on the area where the user is located, the area to which he belongs, and the corresponding user attributes to generate multiple regional user groups; clustering the application tags of the user terminal installed applications in the multiple regional user groups to determine the feature labels of user groups in multiple regions.

Description

technical field [0001] The present application relates to the field of computer technology, and in particular to a method and device for determining user feature tags. Background technique [0002] With the development of terminals and the Internet, users can obtain a variety of Internet information, and in the case of gradually refining the classification of Internet information, the individualization of user groups is becoming more and more prominent, and the user's characteristic label is determined , which is especially important for understanding user needs. [0003] Usually, user feature tags can be determined according to the user's own settings to understand user needs, for example, feature tags added by users in the application can be obtained. However, not all users are willing to add feature tags independently, so through this This way of determining the user's feature labels is less accurate and comprehensive, and it is not conducive to accurately and comprehens...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06K9/62H04L29/08
CPCH04L67/52G06F18/23213
Inventor 蔡馥励王长路李涛
Owner QILIN HESHENG NETWORK TECH INC