Goods shelf promotion information recognition method, device and system based on image recognition

Abstract

The invention discloses a goods shelf promotion information recognition method, device and system based on image recognition. The method includes: using a camera to acquire a training picture set; obtaining label information and training texts of pictures in the training picture set; performing training to obtain a recognition engine having the promotion identifier recognition capability, the textline recognition capability and the text recognition capability; and acquiring goods shelf pictures as a test picture set and performing pre-processing, and inputting the pre-processed test picture set to the recognition engine to perform recognition to obtain promotion information. In the invention, the training picture set is input into the training model to perform training to obtain the recognition engine, and recognition of the promotion information can be automatically completed by only information manual labeling; the recognition speed is fast, the accuracy is high, complete promotioninformation data can be acquired, subsequent data statistical analysis and decision making are facilitated, and the working efficiency is improved. The goods shelf promotion information recognition method, device and system based on image recognition can be widely applied in the field of image recognition.

Description

technical field [0001] The invention relates to the field of image recognition, in particular to a method, device and system for recognizing shelf promotion information based on image recognition. Background technique [0002] FMCG companies have always had an urgent need to obtain statistics on promotional information of each offline terminal sales channel. They need to visit each offline channel on a regular basis and collect product promotional information to understand whether the promotional strategy is implemented in place at the channel terminal. , It is of great significance to the decision-making of enterprise's promotion strategy and market management. [0003] In order to understand the promotion information of their products on the shelves of major shopping malls and supermarkets, brand owners need to arrange special sales representatives or staff to go to the designated shopping malls and supermarkets to collect promotional information on the shelves of their pr...

AI Technical Summary

Problems solved by technology

[0006] Existing solutions usually require a lot of manpower to realize the accounting work, the work efficiency is low, the quality varies from person to person, it is difficult to control uniformly, and limited to labor costs, it is often only possible to sample and collect part of the data, which is difficult to meet in terms of data integrity Requirements for massive data analysis

In the prior art, for example, a shelf recognition method based on image recognition technology (CN107045641A), it only provides a recognition method for the overall information of the shelf, and it is difficult to accurately identify the characteristics of promotional information.

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