Intelligent advertisement push system

Abstract

The invention discloses an intelligent advertisement push system. The system comprises a network server, a consumption terminal, a terminal display module, an advertisement database, an information extraction module and a characteristic comparison module, wherein the consumption terminal, the terminal display module, the advertisement database, the information extraction module and the characteristic comparison module are connected to the network server. The information extraction module is simultaneously connected to the consumption terminal. In the invention, through the cooperation connection of the network server, the consumption terminal, the terminal display module, the advertisement database, the information extraction module and the characteristic comparison module, targeted advertisement push is performed according to the consumption information of a consumer, an advertisement push information effect is good and a high commercial value is possessed.

Description

technical field [0001] The invention belongs to the field of advertisement push, and in particular relates to an intelligent advertisement push system. Background technique [0002] With the progress of the times and the development of science and technology, people's living standards have gradually improved, and the frequency of shopping malls has also increased. Now every shopping mall or square will have a large number of advertising devices. More people will pay attention to the advertisement, but when people are interested in a certain advertisement, they have no way to know the detailed information of the advertisement at the first time, and the advertising manufacturers do not pay attention to everyone's interest in the advertisement. The preference information of different advertisements, and at the same time, there is no detailed advertisement push for people who care about advertisements. As a result, while the cost of advertisements is increasing, the attention ef...

AI Technical Summary

Problems solved by technology

[0002] With the progress of the times and the development of science and technology, people's living standards have gradually improved, and the frequency of shopping malls has also increased. Now every shopping mall or square will have a large number of advertising devices. More people will pay attention to the advertisement, but when people are interested in a certain advertisement, they have no way to know the detailed information of the advertisement at the first time, and the advertising manufacturers do not pay attention to everyone's interest in the advertisement. The preference information of different advertisements, and at the same time, there is no detailed advertisement push for people who care about advertisements. As a result, while the cost of advertisements is increasing, the attention effect brought by advertisements has not been achieved, and those who really want to understand the content of advertisements The user also failed to grasp the detailed information of the advertisement information at the first time. To change the current situation, it is necessary to capture the behavior of users who pay attention to the advertisement and push it according to the user's preference information. Understanding advertising information can also allow advertising vendors to see immediate advertising effects, achieving a win-win situation

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