An advertisement display method based on directional push

Abstract

The invention discloses an advertisement display method based on directional push. The display method comprises the following steps: a consumer terminal accesses and sends the consumption informationto a network server and an information extracting module; the network server packages and sends the information extracting instruction and the consumption information to the information extracting module; the information extracting module forms advertisement keywords and feeds them back to the network server; at this time, the network server sends the advertisement keyword and the advertisement display information of all advertisers to the feature comparison module in turn; the feature matching module feeds back the advertisement display information with the highest matching degree to the network server. The invention can carry out more pertinent advertisement pushing according to the consumption information of the consumer through the cooperation connection among the network server and the consumption terminal, the terminal display module, the advertisement database, the information extracting module and the characteristic comparing module, and the advertisement pushing information effect is more obvious, and the advertisement pushing information has extremely high commercial value.

Description

technical field [0001] The invention belongs to the field of advertisement push, and in particular relates to an advertisement display method based on directional push. Background technique [0002] With the progress of the times and the development of science and technology, people's living standards have gradually improved, and the frequency of visiting shopping malls has also increased. Now, every shopping mall or square will have a large number of advertising devices. Due to the relatively high flow of people in shopping malls or squares More people will pay attention to advertisements, but when people are interested in a certain advertisement, there is no way to know the detailed information of the advertisement at the first time, and the advertising manufacturers do not pay attention to everyone's interest in the advertisement. The preference information of different advertisements, and at the same time, there is no detailed advertisement push for people who care about...

AI Technical Summary

Problems solved by technology

[0002] With the progress of the times and the development of science and technology, people's living standards have gradually improved, and the frequency of shopping malls has also increased. Now every shopping mall or square will have a large number of advertising devices. More people will pay attention to the advertisement, but when people are interested in a certain advertisement, they have no way to know the detailed information of the advertisement at the first time, and the advertising manufacturers do not pay attention to everyone's interest in the advertisement. The preference information of different advertisements, and at the same time, there is no detailed advertisement push for people who care about advertisements. As a result, while the cost of advertisements is increasing, the attention effect brought by advertisements has not been achieved, and those who really want to understand the content of advertisements The user also failed to grasp the detailed information of the advertisement information at the first time. To change the current situation, it is necessary to capture the behavior of users who pay attention to the advertisement and push it according to the user's preference information. Understanding advertising information can also allow advertising vendors to see immediate advertising effects, achieving a win-win situation

Images