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Information pushing method and device, computer-readable storage medium, and electronic device

An information push and information value technology, applied in the computer field, can solve problems such as poor overall experience, user processing, and users receiving uninteresting information, so as to achieve the effect of increasing daily activity, improving efficiency, and improving user experience

Active Publication Date: 2018-12-18
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In the early days, news information software was not widely used, and later personalized push technology was applied, but personalized recommendation technology was not used in the message push system
At present, most message push systems distinguish users through coarse-grained group divisions, such as gender, region, etc., and it is difficult to process each user independently, so it is easy for users to receive uninteresting information. , resulting in an overall poor experience

Method used

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  • Information pushing method and device, computer-readable storage medium, and electronic device
  • Information pushing method and device, computer-readable storage medium, and electronic device
  • Information pushing method and device, computer-readable storage medium, and electronic device

Examples

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Embodiment Construction

[0048] Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments, however, can be embodied in various forms and should not be construed as limited to the examples set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of example embodiments to those skilled in the art.

[0049] Furthermore, the described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided in order to give a thorough understanding of embodiments of the present invention. However, those skilled in the art will appreciate that the technical solutions of the present invention may be practiced without one or more of the specific details, or other methods, components, devices, steps, etc. may be employed. In other instances, well-known methods...

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Abstract

The invention relates to the computer technical field, and provides an information pushing method and a device, a computer-readable storage medium and an electronic device. The method comprises the following steps of: constructing a user interest database based on the acquired user behavior data, wherein the user interest database stores user interest features and user information values corresponding to the user interest features; extracting feature information of the information to be pushed; matching the feature information with an interest feature in the user interest database, obtaining atarget user information value corresponding to the feature information according to the matching result, and calculating a correlation degree between the information to be pushed and the user according to the target user information value; pushing information to the user according to the degree of relevance. On the one hand, the invention can push the interested information to the user accordingto the personal interest of the user, thereby improving the daily activity of the application program; on the other hand, it can improve the efficiency of user receiving information and enhance the user experience.

Description

technical field [0001] The present invention relates to the field of computer technology, and in particular, to a method and apparatus for pushing information, a computer-readable medium, and an electronic device. Background technique [0002] In order to allow users to obtain important news in a timely manner and to increase the user's stickiness to the application software, each application software will have its own message push system. The message push function is a double-edged sword. Reasonable use will increase the daily activity of the APP, increase user stickiness, and improve user experience; improper use will reduce the user's favorability with the software. For example, pushing too much information will disturb users. , and pushing too little will not play a corresponding role. [0003] The information push function is mainly used for event promotion, popular product recommendation, important information notification, etc. In the early days, the news informatio...

Claims

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Application Information

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IPC IPC(8): G06F17/30
Inventor 张捷鑫
Owner TENCENT TECH (SHENZHEN) CO LTD
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