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Information push method and device, computer-readable storage medium, electronic device

A technology of information push and information value, applied in the computer field, can solve problems such as poor overall experience, user processing, and users receiving uninteresting information, etc., to achieve the effect of improving user experience, improving efficiency, and increasing daily activity.

Active Publication Date: 2021-10-22
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In the early days, news information software was not widely used, and later personalized push technology was applied, but personalized recommendation technology was not used in the message push system
At present, most message push systems distinguish users through coarse-grained group divisions, such as gender, region, etc., and it is difficult to process each user independently, so it is easy for users to receive uninteresting information. , resulting in an overall poor experience

Method used

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  • Information push method and device, computer-readable storage medium, electronic device
  • Information push method and device, computer-readable storage medium, electronic device
  • Information push method and device, computer-readable storage medium, electronic device

Examples

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Embodiment Construction

[0048] Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many forms and should not be construed as limited to the examples set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete and fully convey the concept of example embodiments to those skilled in the art.

[0049] Furthermore, the described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided in order to give a thorough understanding of embodiments of the invention. However, those skilled in the art will appreciate that the technical solutions of the present invention may be practiced without one or more of the specific details, or other methods, components, means, steps, etc. may be employed. In other instances, well-known methods, apparatus, implem...

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PUM

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Abstract

The invention relates to the technical field of computers, and provides an information pushing method and device, a computer-readable storage medium, and electronic equipment. The method includes: constructing a user interest database based on the acquired user behavior data, the user interest database stores user interest features and user information values ​​corresponding to the interest features; extracting feature information of information to be pushed; matching the characteristic information with the interest characteristics in the user interest database, obtaining the target user information value corresponding to the characteristic information according to the matching result, and calculating the information to be pushed and the user's information value according to the target user information value Relevance: pushing information to the user according to the relevancy. On the one hand, the present invention can push interested information to the user according to the user's personal interests, thereby increasing the daily activity of the application program; on the other hand, it can improve the efficiency of the user receiving information and improve the user experience.

Description

technical field [0001] The present invention relates to the field of computer technology, in particular to an information push method and device, a computer-readable medium and electronic equipment. Background technique [0002] In order to allow users to obtain important news in a timely manner, and to increase users' stickiness in using application software, each application software will have its own message push system. The message push function is a double-edged sword. Reasonable use will increase the daily activity of the APP, increase user stickiness, and improve user experience; improper use will reduce the user's favorability with the software. For example, pushing too much information will disturb the user. , and too little push will not play a corresponding role. [0003] The information push function is mainly used for event promotion, hot product recommendation, important information notification, etc. In the early days, the news information software was not w...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/9535
Inventor 张捷鑫
Owner TENCENT TECH (SHENZHEN) CO LTD
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