Customer analysis system based on big data

A technology of customer analysis and data analysis unit, applied in the direction of market data collection, marketing, etc., can solve the problems of not being able to understand the status quo of the industry, not being able to understand different price ranges, and not being able to understand consumer preferences

Pending Publication Date: 2018-12-21
广州新趋士网络科技有限公司
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  • Summary
  • Abstract
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  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The current customer analysis is limited to the analysis of information obtained from a store, and can only be adjusted according to the operation of its own store, and it is impossible to understand the stat

Method used

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  • Customer analysis system based on big data

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Embodiment Construction

[0012] In order to make the purpose, technical solution and advantages of the present invention clearer, more technical details of the present invention will be described in detail below with specific examples.

[0013] Such as figure 1 As shown, the customer analysis system based on big data in this embodiment includes a data acquisition unit, a data screening unit, a data storage unit and a data analysis unit, wherein,

[0014] The data acquisition unit performs data capture on the browsing and transaction information pages of well-known shopping websites on the Internet. When the data acquisition unit performs data capture, it sets data capture rules through the analysis of well-known shopping websites.

[0015] The data screening unit sets customer feature data, and filters the data captured by the data acquisition unit according to the customer feature data to obtain a customer feature database.

[0016] The data storage unit designs category labels according to the cust...

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Abstract

The invention provides a client analysis system based on big data. The system includes a data acquisition unit, data filter unit, a data storage unit and a data analysis unit, a data acquisition unitperforms data capture on information of browsing and transaction information pages of well-known shopping websites on the Internet, A data screening unit sets customer characteristic data, screening the data captured by the data acquisition unit according to the customer characteristic data, The customer characteristic database is obtained, the data storage unit designs the category label according to the customer characteristic database, and stores the data according to the category label classification, the data analysis unit carries on the cluster analysis to the data under the same category label, obtains the customer to the price, the brand preference, the purchase frequency information, and generates the corresponding customer analysis report.

Description

technical field [0001] The invention relates to a customer analysis system based on big data, which includes a data acquisition unit, a data screening unit, a data storage unit and a data analysis unit. Background technique [0002] The vigorous development of e-commerce has injected a strong impetus into the economy of our country, and at the same time, the competition among merchants has been carried out to the point of white-hot. Subsequent operators cannot understand the form of the market, and existing businesses do not have enough information to support themselves to expand their production and operation scale. However, the current data collection has developed to a relatively mature stage, and there are already many applicable theories in marketing and customer relationship management. The combination of the two can provide some information that was not possible before. [0003] The current customer analysis is limited to the analysis of information obtained from a ...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0201
Inventor 陈少宏
Owner 广州新趋士网络科技有限公司
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