Resource allocation method and device, electronic apparatus, and computer-readable storage medium

Abstract

The disclosed embodiment discloses a resource allocation method and device, an electronic apparatus and a computer-readable storage medium. The method comprises the following steps: acquiring historical execution data of an object to be allocated in a preset historical period; calculating an allocation reference sub-score of the object to be allocated on a plurality of allocation reference elements according to the history execution data, and calculating an allocation reference sub-score of the object to be allocated according to the allocation reference sub-score; allocating the resource to the object to be allocated according to the allocation reference score. The technical scheme fully considers the performance of the historical execution data of the object to be allocated in many aspects, and allocates resources on the basis of the performance, so as to accurately judge the high-quality object to be allocated, improve the effectiveness of the resource allocation, and reduce the technical effect of the resource use cost.

Description

technical field [0001] The present disclosure relates to the technical field of information processing, and in particular to a resource allocation method, device, electronic equipment, and computer-readable storage medium. Background technique [0002] With the development of Internet technology, many applications, clients, and application platforms have emerged as the times require, and many businesses have also developed a variety of Internet channels to implement operations and promotions on the basis of physical channels. However, due to the differences in audiences, operation methods, promotion strategies, etc. of the various promotion methods mentioned above, their effects on the fulfillment of business promotion tasks are also different. Based on the restrictions and requirements for operation and promotion costs, merchants need to find high-quality promotion channels among various promotion channels in order to achieve twice the result with half the effort. Existing...

AI Technical Summary

Problems solved by technology

Existing technology judges high-quality promotion channels based only on cost indicators and revenue indicators, combined with the number of new users and user retention rate. This solution has narrow judgment factors and low judgment accuracy, which cannot meet the requirements of most merchants.

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