Method and apparatus for associating terminal with Internet surfing information, and storage medium

Abstract

The invention discloses a method and apparatus for associating a terminal with Internet surfing information, and a storage medium. The method comprises the following steps: obtaining user Internet surfing information corresponding to a wireless access point; judging whether the user Internet surfing information comprises a terminal identifier; if yes, associating the terminal identifier with the user Internet surfing information; and if not, determining a time window and the wireless access point, performing statistics on the Internet surfing counts of the terminal identifier in the user Internet surfing information corresponding to the wireless access point, determining the terminal identifier corresponding to the user Internet surfing information containing no terminal identifier based on the statistical result, and associating the terminal identifier with the user Internet surfing information. By adoption of the method and apparatus, and the storage medium disclosed by the invention, a user Internet surfing behavior can be identified, the algorithm is relatively simple and easy to implement, multiple iterative operations are not required, the computational efficiency is high, response can be made to various service demands in time, and the method and apparatus can be widely applied to real-time advertisement recommendation, marketing and other commercial activities.

Description

technical field [0001] The present invention relates to the field of communication technologies, and in particular, to a method, a device and a storage medium for associating a terminal with Internet access information. Background technique [0002] With the emergence of home-built wifi and free wifi, more and more mobile terminals access the Internet through wifi. Therefore, a fixed broadband browsing record includes the personal browsing behavior of multiple mobile terminals. How to identify this personal behavior is related to the user's personal identification and hobby information identification, and plays a decisive role in user precision marketing. There are two problems in the existing association algorithms between web information and terminals: 1. The algorithm is relatively complex and requires a variety of complex calculations: crossover, mutation, extreme fitness function, etc. There is no unified data to correlate all information; 2. The algorithm It is necess...

AI Technical Summary

Problems solved by technology

There are two problems in the existing web information and terminal association algorithms: 1. The algorithm is relatively complex and requires various complex calculations: crossover, mutation, fitness function extremes, etc. There is no unified data to associate all information; 2. The algorithm Need to perform multiple iterative operations on the data, which is inefficient

Using existing complex algorithms for mining calculation and identification requires the accumulation of large batches of data for a long time, and the timeliness is poor

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