Information directional delivery method, terminal and server

[0034] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be described in further detail below in conjunction with the embodiments and accompanying drawings. Here, the exemplary embodiments and descriptions of the present invention are used to explain the present invention, but not to limit the present invention.

[0035] In the embodiment of the present invention, a method for targeted delivery of information is provided, which can be run on a terminal, such as figure 1 As shown, the method includes:

[0036] Step 102: Obtain the identity ID of the target audience within the delivery range;

[0037] Step 104: sending the ID of the target audience;

[0038] Step 106: Receive the response release information, wherein the response release information includes the average income value per second of each information to be delivered, and the income value of the information to be delivered is determined according to the tag data corresponding to the identity ID of the target audience group, The revenue value of the information to be delivered represents the degree of matching between the information to be delivered and the target audience;

[0039] Step 108: According to the average revenue per second of each information to be delivered, deliver the information to be delivered to the target audience.

[0040] Depend on figure 1 As can be seen from the flow shown, in the embodiment of the present invention, the identity ID of the target audience, such as information such as gender, age, name, etc., is obtained in real time within the delivery range (for example, shopping malls, entertainment venues, etc.), and then the target audience is sent The identity ID of the group receives the response release information. The response release information includes the average revenue value per second of each information to be delivered. The revenue value of the information to be delivered is determined according to the tag data corresponding to the identity ID of the target audience group, that is, The income value of the information represents the matching degree of the information to be delivered and the target audience group, and then according to the average income value per second of each information to be delivered, the information to be delivered is delivered to the target audience group, that is, the information to be delivered and the target audience are realized. According to the matching degree of the target audience group, the information to be delivered is delivered to the target audience group, the target audience group is accurately positioned, and the interest of the user is increased, so that the delivery information is targeted; it is conducive to greatly improving the accuracy rate of delivery, and it is also beneficial for the advertiser. It is conducive to improving the effective conversion rate of advertising.

[0041] During specific implementation, the above-mentioned targeted delivery method of information can be applied to public places such as supermarkets, large shopping malls, children's entertainment parks, parks, museums, etc., and specifically can be run on terminals in these places.

[0042]During specific implementation, face recognition, rfid technology, etc. can be used to collect the identity ID of the target audience within the delivery range, for example, by collecting images to identify the facial features of the target audience, and then based on the facial features to obtain the target audience's name, Age and other IDs; after the target audience enters the delivery range, the mobile phone and other terminals of the target audience can connect to the network within the delivery range, and the identity ID of the target audience can be obtained through the network connection information.

[0043] During specific implementation, the tag data of the above-mentioned target audience group may represent information such as preferences, shopping habits, identity, age, and attention of the target audience. The scope of delivery above takes shopping malls as an example, and the label data of the target audience can be member registration, promotional activities, member maintenance, user purchase records, etc.

[0044] During specific implementation, the identity ID of the above-mentioned target audience group can be sent to the server and other devices, and the device obtains the label data corresponding to the identity ID of the target audience group, and then calculates the income of each information to be delivered according to the label data corresponding to the identity ID of the target audience group value and the average revenue value per second, and the average revenue value per second is the quotient of the revenue value divided by the playing time.

[0045] During specific implementation, the server and other devices can store scene information, and the scene information can include the identity ID of the target audience group and the corresponding relationship between tag data, and can also include the media attribute information of the terminal running the above-mentioned targeted information delivery method, for example , the device capability list of the terminal, displayable time and other information. Specifically, there may be multiple tag data of the above-mentioned target audience, and the corresponding relationship between the identity ID of each target audience and the tag data forms a tag data set C, C=[C 1 C 2 …C n ], the field state information is represented by Et, and the media attribute information of the terminal is represented by P, that is, Et=C+P.

[0046] During specific implementation, the average revenue per second of the information to be delivered can be determined in the following manner, and the label data corresponding to the identity ID of each target audience in the target audience can be obtained. According to the matching degree of each label data and the information to be delivered, A quantitative value is determined for each label data, and the sum obtained by adding the quantified values ​​of each label data is the revenue value of the information to be delivered, and the revenue value of the information to be delivered is divided by the playing time of the information to be delivered to obtain the The average revenue per second of delivery information.

[0047] For example, when the implementer of the above-mentioned targeted information delivery method is an advertising operator, and the above-mentioned information to be delivered is the specific advertisement information of the advertiser, at this time, according to the matching degree of each label data and the information to be delivered, each label data can be Determine a quantitative value respectively. The quantitative value can be a value that represents the advertising price to a certain extent. For example, the higher the matching degree between the label data and the information to be delivered, the larger the quantitative value of the label data. At this time, the revenue value is both It represents the matching degree of the information to be delivered and the target audience, and also represents the playback price given by the advertiser for the information to be delivered.

[0048] When the implementer of the above-mentioned targeted delivery method of information is a shopping mall, and the above-mentioned information to be delivered is information such as sales and commodities of the shopping mall, at this time, according to the matching degree of each label data and the information to be delivered, a Quantitative value, the quantitative value can be a value that represents the increase in sales of the mall to a certain extent. For example, the higher the matching degree between the label data and the information to be delivered, the greater the quantitative value of the label data. At this time, the revenue value represents both It not only shows the matching degree of the information to be delivered and the target audience, but also represents the estimated value of the mall to increase sales.

[0049] When the implementer of the above-mentioned targeted information delivery method is a non-commercial public facility, and the above-mentioned information to be delivered is public information such as notices and public welfare information, at this time, according to the matching degree of each label data and the information to be delivered, each label can be The data respectively determine a quantitative value, and the magnitude of the quantitative value may represent the matching degree of the information to be delivered and the target audience group. At this time, the revenue value represents the matching degree of the information to be delivered and the target audience group.

[0050] During specific implementation, in order to improve the accuracy rate of advertisement placement, in this embodiment, according to the average revenue value per second of each information to be delivered, the information to be delivered is delivered to the target audience, including:

[0051] The average revenue per second of the information to be delivered is sorted in descending order, and the information to be delivered corresponding to the first average revenue per second is delivered to the target audience.

[0052] Specifically, the information to be delivered corresponding to the average revenue per second of the first position is delivered to the target audience, including:

[0053] When the average revenue per second of the first position corresponds to a plurality of information to be delivered, according to the playing time of each information to be delivered included in the response release information, the number of average revenue per second corresponding to the first position is The message to be delivered with the longest playing time among the messages to be delivered is delivered to the target audience group

[0054] During specific implementation, in addition to the average revenue value per second of each information to be delivered, the above-mentioned response release information may also include information such as the number ID and playback duration of each information to be delivered. For example, the average revenue value per second is represented by V, and the number ID It is expressed by ID, and the playing time is expressed by t, then the information a to be delivered in the response release information is expressed as r=[ID a ,t a ,v a ], after receiving the response and release information, the terminal running the above-mentioned information targeted delivery method sorts the average revenue per second from high to low according to the quick sort method, and sorts the playing time from high to low, and obtains the Information queue R, R=[r 1 ,r 2 ,...r i ], according to the ranking of the average revenue per second, the information to be delivered corresponding to the first average revenue per second is delivered to the target audience. When the first average revenue per second corresponds to multiple messages to be delivered, Then sort according to the playing time, and deliver the information to be delivered with the longest playing time to the target audience group among the multiple to-be-delivered information corresponding to the first-ranked average revenue per second.

[0055] During specific implementation, in order to realize that the information to be delivered can be displayed to the target audience, in this embodiment,

[0056] Establishing a corresponding relationship between information terminals within the field of vision of the target audience in the delivery range and the target audience according to the movement trajectory of the target audience;

[0057] The information to be delivered is delivered to the target audience through the information terminal corresponding to the target audience.

[0058] That is to say, at least one information terminal in the environment where the target audience is located and within the field of vision of the target audience is established with the target audience, and the information to be delivered should be delivered to the target audience through the information terminal corresponding to the target audience The target audience can see the information to be delivered displayed on the information terminal in a timely manner, which is conducive to arousing the interest of the target audience in the displayed information.

[0059] During specific implementation, the corresponding relationship between target audience groups and information terminals may be stored in any manner. For example, a two-way association table can be used to record the information terminals bound to the personnel at the current moment from the perspective of personnel (ie, the target audience) horizontally; and record all personnel currently bound to the terminal from the perspective of information terminals vertically. By optimizing the stored association table, the system can quickly query terminals from people, and quickly query people from terminals. The generation and destruction of a pre-binding can also be quickly updated to the association table.

[0060] During specific implementation, within the delivery range, the current movement track of the target audience can be obtained based on the plane coordinate map and hardware positioning equipment of the delivery range. The plane coordinate map of the shopping mall, combined with the hardware positioning equipment to obtain the movement track, the hardware positioning equipment is based on the real-time collection technology of the user's movement track, such as using wifi, bluetooth, zigbee and other wireless technologies, and using rfid, GPS, and cellular base station positioning.

[0061] During specific implementation, in this embodiment, a method for targeted delivery of information is also provided, and the method for targeted delivery of information can be run on a server, such as figure 2 As shown, the method includes:

[0062] Step 202: receiving the identity ID of the target audience group sent by the information terminal within the delivery range;

[0063] Step 204: Obtain label data corresponding to the identity ID of the target audience group according to the pre-stored situation information, the pre-stored situation information includes the corresponding relationship between the identity ID of the target audience group and the label data;

[0064] Step 206: According to the label data corresponding to the identity ID of the target audience group, calculate the average revenue value per second of each information to be delivered, and the revenue value of the information to be delivered represents the matching degree between the information to be delivered and the target audience group;

[0065] Step 208: Send response release information to the information terminal, wherein the response release information includes the average revenue per second of each information to be delivered, and the average revenue per second of each information to be delivered is the target audience group. The basis for the information to be served.

[0066] In actual implementation, it is difficult to know the arrival rate and conversion rate behind the traditional advertising model. Usually, advertisers will evaluate through sampling surveys by research companies, and the analysis reports they get often depend on factors such as the sample size and sample selection of the analysis company. Influence, no matter in terms of data and authenticity, there is no strong support; in addition, for advertisers, who can see the advertisement, how much coverage, which target audience is the best audience, when is the best promotion period, etc. All are unknowable data, in order to be able to feed back the situation of information delivery, in this embodiment, the above method also includes:

[0067] For the information to be delivered that has been delivered to the target audience, feedback delivery result information. For example, the delivery result information may include information such as billing, input-output, standardization rate, information delivery time, and information about target audience groups.

[0068] During specific implementation, the average revenue value per second of each information to be delivered is calculated according to the label data corresponding to the identity ID of the target audience group, including:

[0069] According to the matching degree between each tag data and the information to be delivered, a quantitative value is determined for each tag data, and the sum obtained by adding the quantified values ​​of each tag data is the revenue value of the information to be delivered, and the revenue of the information to be delivered The average revenue per second of the information to be delivered is obtained by dividing the value by the playing time.

[0070] During specific implementation, the above-mentioned information to be delivered can be in the form of video, picture, text, voice broadcast, and more information to be disseminated. The method of displaying information by the above-mentioned information terminal is not limited in this application, and it can be any way of displaying information. For example, it may be in the manner of playing video, displaying text, displaying a picture, voice broadcasting, and the like.

[0071] During specific implementation, the above-mentioned target audience group may include one or more target audiences.

[0072] The following is an example to describe the process of targeted delivery of the above-mentioned information. The scope of the above-mentioned delivery takes shopping malls as an example. The process includes:

[0073] 1. When users (target audience) enter the mall, the mall associates a large number of physical users with mobile devices in daily business activities such as member registration, preferential activities, member maintenance, and user purchase records. These user information are stored as user label information;

[0074]The shopping mall is equipped with indoor positioning auxiliary devices, such as zigbee, wifi, Bluetooth, RFID and other identification and signal collection equipment. The management personnel of the shopping mall use the indoor multi-layer map and commodity display display setting system to set the plane coordinate map of the shopping mall. The multi-storey shopping mall needs to define the floor stairs, and at the same time set the display positions of various commodities, and set all the digital advertising screens in the shopping mall Basic parameters such as commodity type, size, relative coordinates, etc. Combined with indoor wireless mobile positioning and trajectory drawing technology, the user's movement can be located in real time to obtain the mobile trajectory; the terminal collects the user's ID; at the same time, the positioning device pre-binds the information terminal available in the personnel activity area with the user, and the system passes The association table stored by optimization can quickly query the terminal from the person, and can also quickly query the person from the terminal, and associate the information terminal with the current user after multiple optimized storage;

[0075] 2. The terminal sends the identity ID of the target audience to the information management server;

[0076] 3. The information management server obtains the label data corresponding to the identity ID of the target audience according to the pre-stored field information, and calculates the average revenue per second of each information to be delivered according to the label data corresponding to the identity ID of the target audience , to send a reply to the terminal to release information;

[0077] 4. After receiving the response release information, the terminal sorts the average revenue per second from high to low according to the quick sorting method, and sorts the playing time from high to low to obtain the information queue R to be played. Sorting of the average revenue value The information to be delivered corresponding to the average revenue per second of the first position is delivered to the target audience. When the average revenue per second of the first position corresponds to multiple messages to be delivered, it is then sorted according to the playing time. Publish the message to be delivered with the longest playing time among the multiple messages to be delivered corresponding to the average revenue per second of the first position;

[0078] 5. Deliver the information to be delivered to the target audience through the terminal.

[0079] In this embodiment, a terminal is also provided, such as image 3 As shown, the terminal includes:

[0080] The information collection module 302 is used to obtain the identity ID of the target audience group within the delivery range;

[0081] ID information sending module 304, configured to send the identity ID of the target audience group;

[0082] Release information receiving module 306, configured to receive response release information, wherein the response release information includes the average revenue value per second of each information to be delivered, and the revenue value of the information to be delivered is based on the identity ID of the target audience group Determined by the label data, the revenue value of the information to be delivered represents the degree of matching between the information to be delivered and the target audience;

[0083] The information delivery module 308 is configured to deliver the information to be delivered to the target audience according to the average revenue per second of each piece of information to be delivered.

[0084] In one embodiment, the information delivery module is specifically configured to sort the average revenue per second of each information to be delivered in descending order, and sort the average revenue per second corresponding to the first ranking The delivery information is delivered to the target audience.

[0085] In one embodiment, the information delivery module is specifically configured to, when the average revenue value per second of the first position corresponds to a plurality of information to be delivered, according to the playing duration of each piece of information to be delivered included in the response release information , delivering the message to be delivered with the longest playing time among the multiple messages to be delivered corresponding to the average revenue per second of the second position to the target audience group.

[0086] In one embodiment, the above-mentioned terminal also includes:

[0087] An associating module, configured to establish a corresponding relationship between information terminals within the field of view of the target audience in the delivery range and the target audience according to the movement track of the target audience;

[0088] The information delivery module is configured to deliver the information to be delivered to the target audience through the information terminal corresponding to the target audience.

[0089] In this embodiment, a server is also provided, such as Figure 4 As shown, the server includes:

[0090] ID information receiving module 402, configured to receive the identity ID of the target audience group sent by the information terminal within the delivery range;

[0091] Calculation module 404, configured to obtain label data corresponding to the identity ID of the target audience group according to the pre-stored scene information, and calculate the average revenue value per second of each information to be delivered according to the label data corresponding to the identity ID of the target audience group , wherein, the pre-stored scene information includes the corresponding relationship between the identity ID of the target audience group and the label data, and the revenue value of the information to be delivered represents the matching degree of the information to be delivered and the target audience group;

[0092] The release information sending module 406 is configured to send response release information to the information terminal, wherein the response release information includes the average revenue value per second of each information to be delivered, and the average revenue value per second of each information to be delivered is sent to the information terminal. Describe the basis for the target audience to deliver the information to be delivered.

[0093] In one embodiment, the above server also includes:

[0094] A feedback module, configured to feed back delivery result information for the information to be delivered that has been delivered to the target audience.

[0095] In one embodiment, the calculation module 404 is specifically configured to determine a quantitative value for each tag data according to the matching degree of each tag data and the information to be delivered, and the sum obtained by adding the quantized values ​​of each tag data is For the revenue value of the information to be delivered, divide the revenue value of the information to be delivered by the playing time to obtain the average revenue per second of the information to be delivered.

[0096] In another embodiment, software is also provided, and the software is used to implement the technical solutions described in the above embodiments and preferred implementation manners.

[0097] In another embodiment, there is also provided a storage medium, in which the software is stored, the storage medium includes but not limited to: optical discs, floppy disks, hard disks, rewritable memories, and the like.

[0098] The embodiment of the present invention achieves the following technical effect: by obtaining the identity ID of the target audience group in real time within the delivery range (for example, shopping malls, entertainment venues, etc.), such as gender, age, name and other information, and then sending the identity of the target audience group ID, receiving the response release information, the response release information includes the average revenue value per second of each information to be delivered, the revenue value of the information to be delivered is determined according to the tag data corresponding to the identity ID of the target audience group, that is, the revenue of the information to be delivered The size of the value represents the matching degree of the information to be delivered and the target audience, and then according to the average revenue per second of each information to be delivered, the information to be delivered is delivered to the target audience, that is, the information to be delivered and the target audience are realized. According to the matching degree of the target audience, the information to be delivered is delivered to the target audience, the target audience is accurately positioned, and the interest of the user is increased, so that the delivery information is targeted; it is conducive to greatly improving the accuracy of delivery, and for the advertiser, it is also conducive to improving advertising. The effective conversion rate of the delivery.

[0099] Obviously, those skilled in the art should understand that each module or each step of the above-mentioned embodiments of the present invention can be implemented by a general-purpose computing device, and they can be concentrated on a single computing device, or distributed among multiple computing devices. Optionally, they may be implemented in program code executable by a computing device, thereby, they may be stored in a storage device to be executed by a computing device, and in some cases, may be implemented in a code different from that described herein The steps shown or described are executed in sequence, or they are fabricated into individual integrated circuit modules, or multiple modules or steps among them are fabricated into a single integrated circuit module for implementation. Thus, embodiments of the invention are not limited to any specific combination of hardware and software.

[0100] The above descriptions are only preferred embodiments of the present invention, and are not intended to limit the present invention. For those skilled in the art, various modifications and changes may be made to the embodiments of the present invention. Any modifications, equivalent replacements, improvements, etc. made within the spirit and principles of the present invention shall be included within the protection scope of the present invention.