A method and a system for obtaining results from various dimensional conditions
A dimension and conditional technology, applied in the Internet field, can solve the problems of reduced advertising creative efficiency, affecting the speed of advertising delivery, difficulty in maintenance, etc., and achieve the effect of reducing expenses, improving efficiency, and improving capabilities
Active Publication Date: 2019-04-09
优轩(北京)信息科技有限公司
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Problems solved by technology
However, with the increasing number of advertising audience conditions, that is, the dimensions, it is difficult to maintain the system memory overhead of the demand-side platform (DSP) query at a low consumption state, which reduces the efficiency of obtaining advertising ideas and seriously affects the speed of advertising delivery.
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[0047] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention more clear, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments It is a part of embodiments of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.
[0048] Embodiments of the present invention provide a method and system for obtaining results from multiple dimensional conditions, and the method and system for obtaining results are both used in a demand-side platform (DSP) for advertising. Such as figure 2 As shown, the specific steps of the advertisement delivery process...
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The invention relates to a method and a system for obtaining results from various dimensional conditions. The method comprises the steps that a sub-audience dimension, a population estimation attribute and a request requirement of advertisement putting are set in a demand side platform to form a request dimension, the demand side platform searches an intersection in an audience dimension set according to the request dimension, candidate advertisement materials are screened, and an optimal advertisement material is obtained. According to the method and the system, complex query conditions are abstracted into a simple method for processing, so that the execution efficiency of the query program is improved, and the problem that the memory query overhead of a demander platform is difficult tomaintain in a low-consumption state is solved.
Description
technical field [0001] The invention belongs to the technical field of the Internet, and in particular relates to a method and system for obtaining results from multiple dimensional conditions. Background technique [0002] With the expansion of the scope of Internet applications, it has become the first choice for various advertisers to place advertisements through advertisement transactions with the owner of the advertisement space. [0003] figure 1 It shows a schematic diagram of the flow of the performance advertisement delivery network according to the prior art, such as figure 1 As shown, the user uses a terminal that can initiate an advertisement request (for example, through a mobile terminal such as a mobile phone or a fixed terminal such as a desktop computer) to initiate an advertisement request, and the delivery machine, that is, the Demand-Side Platform (DSP) The management platform (Data Management Platform, DMP) seeks to access the user attributes of the te...
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IPC IPC(8): G06Q30/02
CPCG06Q30/0244G06Q30/0254G06Q30/0257G06Q30/0273G06Q30/0277
Inventor 于洋赵和
Owner 优轩(北京)信息科技有限公司