Method, device and system for placing bank advertisements

An advertising and advertising technology, applied in marketing, data processing applications, finance, etc., can solve the problems of low efficiency, single way of advertising, affecting the effect of product promotion, etc., to improve the effect of publicity and achieve accurate matching. Effect

Active Publication Date: 2021-04-27
BANK OF CHINA
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

However, the current method of advertising in bank outlets is relatively simple and inefficient, and only supports fixed forms of advertising content, which affects the promotional effect of products

Method used

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  • Method, device and system for placing bank advertisements
  • Method, device and system for placing bank advertisements
  • Method, device and system for placing bank advertisements

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Embodiment Construction

[0048] In order to enable those skilled in the art to better understand the technical solutions in this specification, the technical solutions in one or more embodiments of this specification will be clearly and completely described below in conjunction with the drawings in one or more embodiments of this specification Obviously, the described embodiments are only some of the embodiments in the description, not all of them. Based on one or more embodiments in the description, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts shall fall within the protection scope of the embodiments of the description.

[0049] Usually, bank outlets place advertisements to customers through liquid crystal displays, bank self-service equipment, etc., to show customers products of the bank outlet, such as wealth management, insurance, credit cards, and the like. However, the current method of advertising in bank outlets is relatively simple and...

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Abstract

The embodiments of this specification disclose a method, device, and system for delivering bank advertisements. The method includes acquiring customer data of a target bank outlet within a preset time period, and acquiring a customer set; business data handled within a preset time period; determine the potential consumption coefficient of the advertisements to be placed in the target bank outlet according to the business data; determine the placement ratio of the advertisements to be placed according to the potential consumption coefficient, based on the The percentage of delivery is for advertising delivery. By using the various embodiments of this specification, it is possible to effectively realize the dynamic adjustment of the advertisement delivery method and improve the publicity effect of the bank product.

Description

technical field [0001] The invention relates to the technical field of computer data processing, in particular to a method, device and system for placing bank advertisements. Background technique [0002] Usually, bank outlets place advertisements to customers through liquid crystal displays, bank self-service equipment, etc., to show customers the products of the bank, such as wealth management, insurance, credit cards and so on. However, the current method of advertising in bank outlets is relatively simple and inefficient, and only supports fixed forms of advertising content, thus affecting the promotional effect of products. Contents of the invention [0003] The purpose of the embodiments of this specification is to provide a bank advertisement delivery method, device and system, which can effectively realize the dynamic adjustment of the advertisement delivery method and improve the publicity effect of bank products. [0004] This manual provides a method, device an...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02G06Q40/02
Inventor 朱江波
Owner BANK OF CHINA
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