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A sales strategy determination method and device

A technology for determining methods and marketing strategies, applied in the field of information processing, can solve problems such as poor customer experience, marketing service strategies cannot provide customers with professional and personalized services, etc., to achieve the effect of improving accuracy

Inactive Publication Date: 2019-05-17
STATE GRID BEIJING ELECTRIC POWER +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The present application provides a method and device for determining a sales strategy to solve the problem in the related art that the marketing service strategy cannot provide customers with professional and personalized services, resulting in poor customer experience

Method used

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  • A sales strategy determination method and device
  • A sales strategy determination method and device
  • A sales strategy determination method and device

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Embodiment Construction

[0021] It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other. The present application will be described in detail below with reference to the accompanying drawings and embodiments.

[0022] In order to enable those skilled in the art to better understand the solution of the present application, the technical solution in the embodiment of the application will be clearly and completely described below in conjunction with the accompanying drawings in the embodiment of the application. Obviously, the described embodiment is only It is an embodiment of a part of the application, but not all of the embodiments. Based on the embodiments in this application, all other embodiments obtained by persons of ordinary skill in the art without creative efforts shall fall within the scope of protection of this application.

[0023] It should be noted that the terms "first" and "second...

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Abstract

The invention discloses a sales strategy determination method and device. The method comprises the steps of obtaining the parameter information of a target client; assessing the comprehensive value ofthe target client according to the parameter information of the target client; and determining a marketing strategy scheme of the target client according to the comprehensive value of the target client. Through the method and the device, the problem of poor client experience caused by the fact that a marketing service strategy cannot provide professional and personalized services for clients in the prior art is solved.

Description

technical field [0001] The present application relates to the field of information processing, in particular, to a method and device for determining a sales strategy. Background technique [0002] Although the customer segmentation technology is relatively mature and the marketing strategy is constantly improving, how to intelligently, quickly and scientifically provide the most suitable marketing strategy for a certain type of customer has not been explored in depth. [0003] However, the extensive, standardized, passive power marketing service means and operation and maintenance management mode in the existing technology can no longer meet the customer's high-quality service requirements, which leads to high customer complaint rate and poor customer physical examination. For example, customer classification in the prior art is usually processed according to industry, type of electricity consumption, and magnitude of electricity consumption. [0004] Aiming at the problem ...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06Q10/06
Inventor 张禄张宝群赵宇彤朱洁徐蕙陆斯悦张建玺马龙飞焦东升潘鸣宇
Owner STATE GRID BEIJING ELECTRIC POWER
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