Product recommendation method and device, computer device and storage medium

A recommendation method and computer program technology, applied in the Internet field, can solve problems such as inability to flexibly adjust, cannot be optimized, and cannot be further improved in conversion rate, and achieve the effect of improving conversion rate and accuracy rate.

Pending Publication Date: 2019-05-21
ONE CONNECT SMART TECH CO LTD SHENZHEN
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, the recommendation model is fixed and cannot be flexibly adjusted or optimized, resulting in the inability to further improve the conversion rate

Method used

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  • Product recommendation method and device, computer device and storage medium
  • Product recommendation method and device, computer device and storage medium
  • Product recommendation method and device, computer device and storage medium

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Embodiment Construction

[0049] In order to make the purpose, technical solution and advantages of the present application clearer, the present application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present application, and are not intended to limit the present application.

[0050] The product recommendation method provided in this application can be applied to such as figure 1 shown in the application environment. Wherein, the first terminal 102 communicates with the server 104 through the network, and the second terminal 106 communicates with the server 104 through the network. The first terminal 102 is a user terminal of a product recommendation requester, who is a provider of recommended products, such as a bank, which provides multiple products and needs to recommend different products to different users. The second terminal 106 is a us...

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Abstract

The invention relates to a product recommendation method and device based on big data, computer device and a storage medium, and relates to the field of user portraits. The method comprises the following steps of: obtaining a sample; obtaining user data of a to-be-recommended user, depending on tags and user data, determining a user portrait label for each user, determining a recommended product for the user according to the user portrait label, sending a link of the recommended product to a user terminal, obtaining a product recommendation conversion condition based on the operation of the user on the link of the recommended product, and adjusting the label according to the conversion condition so as to perform product recommendation according to the adjusted label. By adopting the method, the label can be flexibly adjusted and optimized according to the conversion condition, so that the conversion rate of the recommended product is improved when the product is recommended according to the adjusted label.

Description

technical field [0001] The present application relates to the technical field of the Internet, in particular to a product recommendation method, device, computer equipment and storage medium. Background technique [0002] Product recommendation refers to recommending related products for users, such as recommending financial products to users. [0003] Traditional recommendation methods recommend products of interest to users based on user attributes (such as user interests). This method considers the degree of matching between the user's interest and the product, so the user's acceptance of the recommended product is high, and the recommendation effect is good. [0004] However, the recommendation model is fixed and cannot be flexibly adjusted or optimized, resulting in the inability to further improve the conversion rate. Contents of the invention [0005] Based on this, it is necessary to provide a product recommendation method, device, computer equipment and storage ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/9535G06F16/955G06Q30/06
Inventor 赵云松杨镭张超亚虎晨光
Owner ONE CONNECT SMART TECH CO LTD SHENZHEN
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