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Method and device for generating behavior tag

A behavior and label technology, applied in the field of generating behavior labels, can solve problems that do not meet user preferences and cannot achieve the expected push effect

Inactive Publication Date: 2019-07-05
睿驰达新能源汽车科技(北京)有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Different users have different static attribute labels, therefore, the services provided by the platform for different users will also have corresponding differences
However, in practical applications, it is far from enough to provide users with differentiated services based on their corresponding static attribute labels in some scenarios.
For example, after a clothing provider releases a variety of new clothing, it only pushes different styles of clothing for different users based on user-related static attribute tags such as gender and age, making the clothing styles provided by the service provider inconsistent. User preferences, which often fail to achieve the expected push effect

Method used

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  • Method and device for generating behavior tag
  • Method and device for generating behavior tag

Examples

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Embodiment Construction

[0043] Currently, in the process of adding tags for users, the added tags are usually static attribute tags, that is, the added tags describe the static attributes of the user. For example, the static attribute tag may be attribute tags such as the user's gender, age, and occupation. However, the user's attribute label cannot accurately describe the user, so that this kind of static attribute label is often difficult to meet the needs of practical applications. For example, when pushing new shoes to the user, the shoes pushed based on attribute tags such as the user's age often do not meet the actual needs of the user, thus making the pushing effect poor.

[0044] The inventor found through research that although the user's attribute tags cannot accurately describe the user, the user's behavior can often truly reflect the actual needs of the user. Also take pushing new shoes as an example, if based on the user’s historical behavior analysis, it is found that the user often do...

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PUM

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Abstract

The invention discloses a method and device for generating a behavior tag, and the method comprises the steps of obtaining the historical behavior data of a user, wherein the historical behavior datarepresents the historical operation behavior of the user; obtaining a preset set of tags, wherein the label included in the label set represents the possible operation behavior of the user, then matching the acquired historical behavior data with the label in the label set, and if the label successfully matched with the historical behavior data exists in the label set, determining the label as thebehavior label of the user, so that the historical operation behavior of the user can reflect the real characteristics of the user, and the behavior tag generated based on the historical behavior data of the user can generally describe the user more accurately, and accordingly the behavior tag generated based on the behavior tag can better meet the actual demand of the user when providing servicefor the user, and a better service effect is obtained.

Description

technical field [0001] The present application relates to the technical field of tag generation, in particular to a method and device for generating behavior tags. Background technique [0002] At present, various platforms usually provide users with corresponding services according to static attribute tags (such as age, gender, etc.) possessed by users. Different users have different static attribute tags, therefore, the services provided by the platform for different users will also have corresponding differences. However, in practical applications, it is far from enough to provide users with differentiated services only based on their corresponding static attribute labels in some scenarios. For example, after a clothing provider releases a variety of new clothing, it only pushes different styles of clothing for different users based on user-related static attribute tags such as gender and age, making the clothing styles provided by the service provider inconsistent. Use...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/9535G06Q30/02G06Q30/06
CPCG06Q30/0255G06Q30/0631
Inventor 秦力虎
Owner 睿驰达新能源汽车科技(北京)有限公司
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