Information pushing method and device based on interactive equipment

Abstract

The invention discloses an information pushing method and device based on interactive equipment. The method comprises: using the interactive equipment to collect image information in a designated area; identifying the image information, and judging whether the image information contains user information or not, wherein the user information at least comprises face information; if yes, analyzing thecollected user information to obtain a corresponding user tag; according to the user tag, pushing preferential information to the user according to a preset rule; if not, displaying the pre-stored display information by using the interactive equipment, wherein the pre-stored display information is merchant recommendation information. By utilizing the method and the device, the user information isacquired through the interactive equipment, the corresponding preferential information is pushed to the user, interaction with the user is realized, the user is attracted, and thus the passenger flowvolume is increased. Furthermore, when no user exists in the area collected by the interactive equipment, the interactive equipment can be used for displaying the pre-stored display information to attract the user, and the function that the interactive equipment has multiple functions is achieved.

Description

technical field [0001] The invention relates to the field of software, in particular to an information push method and device based on an interactive device. Background technique [0002] Offline retail merchants can attract users to shop by distributing leaflets, multimedia advertisements and other marketing methods. But for users, this marketing method is relatively simple and not attractive enough to impress users. [0003] In the prior art, when attracting users, merchants attract users by placing advertisements, but this method cannot interact with users and is less attractive to users, which makes the merchants invest more costly and less effective. Or, the merchant puts some game machines outside the store for users to play. Although these game machines can attract users, they cannot pass the marketing information of the merchant to the users. Contents of the invention [0004] In view of the above problems, the present invention is proposed to provide a method an...

AI Technical Summary

Problems solved by technology

But for users, this marketing method is relatively simple and not attractive enough to impress users.

[0003] In the existing technology, when attracting users, merchants attract users by placing advertisements, but this method cannot interact with users, and is less attractive to users, which makes merchants invest more costly and less effective

Or, merchants place some game consoles outside the store for users to play. Although these game consoles can attract users, they cannot convey the merchant’s marketing information to users

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