Method for analyzing video image area and inserting advertisement using AI technology

Abstract

The invention discloses a method for analyzing the video image area using AI technology and inserting advertisements. The specific steps are as follows: 1) Play the video on the video client terminal; 2) Use the video client terminal to continuously intercept the picture at the current moment, and 3) AI recognizes and analyzes the similarity between picture 1 and picture 2; 4) Returns the area shape coordinate information and scene label of the best interstitial advertisement; 5) Combines other features of the video client terminal Data, connected to the advertisement management and distribution system to obtain the best matching advertisement; 6) After the advertisement is deformed, it fits in the best advertisement implantation shape area; 7) The playback record is reported to the advertisement management and distribution system; 8 ) Repeat step 2) to step 7). This method realizes fully automatic advertisement placement, which is infinitely close to the aesthetic effect of advertisement carefully designed by the US editor, and can sell more than one advertisement space, thus realizing the maximization of commercial value.

Description

technical field [0001] The invention relates to a method, in particular to a method for analyzing video image regions using AI technology and inserting advertisements. Background technique [0002] With the continuous development of science and technology, AI technology has become increasingly mature, and now AI technology is widely used in various industries to solve practical technical problems, such as applying AI technology to the field of image recognition. Product placement refers to an advertising method that integrates the representative audio-visual brand symbols of products and services into films or works, so as to leave a considerable impression on the audience and achieve marketing purposes. However, the traditional embedded advertisement needs to be carefully built by the art director to integrate the advertisement content into the background scenery of the video, so that the advertisement looks natural and harmonious, and does not conflict with the plot of the...

AI Technical Summary

Problems solved by technology

However, the traditional embedded advertisement needs to be carefully built by the art director to integrate the advertisement content into the background scenery of the video, so that the advertisement looks natural and harmonious, and does not conflict with the plot of the video. This method consumes a lot of time Manpower not only increases the cost of placing advertisements, but also cannot fully guarantee that appropriate advertisements will be displayed according to the actual scene, resulting in low click-through rates or inconspicuous effects of advertisements

Moreover, the advertisements played can only be pre-set (that is, built-in advertisements). This kind of built-in advertisements is one-time. function, it is difficult to maximize the commercial value of advertising