User interest portrait construction method and device, storage medium and computer device

A technology of user interests and construction methods, applied in computing, special data processing applications, digital data information retrieval, etc., can solve the problems of difficult determination of standard feature data, low efficiency and accuracy of user portrait construction, and achieve the goal of improving construction efficiency Effect

Pending Publication Date: 2019-07-12
PING AN TECH (SHENZHEN) CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The existing user portrait construction methods mostly use supervised classification methods, which need to preset the categories of user portraits, and give the corresponding standard feature data of each category of user portraits, so as to compare the actual feature data

Method used

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  • User interest portrait construction method and device, storage medium and computer device
  • User interest portrait construction method and device, storage medium and computer device
  • User interest portrait construction method and device, storage medium and computer device

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Embodiment Construction

[0024] Hereinafter, the present application will be described in detail with reference to the drawings and embodiments. It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other.

[0025] In this embodiment, a method for constructing a user interest profile is provided, such as figure 1 As shown, the method includes:

[0026] Step 101, acquiring text information browsed by a user on a webpage corresponding to a preset website.

[0027] Usually, when a user visits a website, it means that the user has a certain interest in the information in the website and wants to understand the information provided by the website. Therefore, the specific browsing information of the user should be collected to analyze the user's interest by using the information browsed by the user, so as to Draw user portraits. Therefore, when a user visits an enterprise website, the text information ...

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PUM

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Abstract

The invention discloses a user interest portrait construction method and device, a storage medium and a computer device. The method comprises: acquiring text information browsed by a user on a webpagecorresponding to a preset website; constructing a text feature word vector set by utilizing the text feature word vectors extracted from the text information; according to the text feature word vector set and a preset interest word vector, calculating interest similarity between the preset interest word vector and the text feature word vector set; and according to the interest similarity, constructing an interest portrait of the user. Compared with an existing user interest portrait construction mode, the method has the advantages that the user portrait category does not need to be preset, the feature data standard does not need to be formulated, the similarity between the preset interest word vector and the text feature word vector set can be calculated to determine the user portrait only by presetting specific interest words, and the construction efficiency of the user portrait is improved.

Description

technical field [0001] The present application relates to the technical field of data analysis, and in particular to a method and device, a storage medium, and a computer device for constructing a user interest profile. Background technique [0002] With the rapid development of network technology, the Internet has become a common information acquisition platform for users. For merchants, it is an important means to improve service quality by using users' online information to understand users and provide users with more suitable services or products. At present, user information is often learned by constructing user portraits. Among them, the user portrait is a virtual representative of a real user, which can display the attribute information of the user. [0003] The existing user portrait construction methods mostly use supervised classification methods, which need to preset the categories of user portraits, and give the corresponding standard feature data of each categ...

Claims

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Application Information

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IPC IPC(8): G06F16/951G06F16/9535G06F16/958
CPCG06F16/951G06F16/9535G06F16/958
Inventor 邓悦金戈徐亮
Owner PING AN TECH (SHENZHEN) CO LTD
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