Advertisement delivery management method and system for paying user

A technology of advertisement placement and management method, applied in the field of advertisement placement management method and its system, which can solve problems such as user boredom, user advertisement boredom, discount of advertisement placement effect, etc., to improve the pertinence and return ratio, and increase the probability of actual income , improve targeted effect

Pending Publication Date: 2019-07-30
唐伯春
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] 1. The traditional advertising method belongs to the tripartite cooperation, and the operator charges the advertising fee, and the user only passively watches the advertisement, which will both annoy the user and not increase the benefit generated by the advertisement;
[0005] 2. Traditional advertisements are one-way playback. Normally, users cannot operate the advertisements, so that the advertisement playback becomes a burden to the users, and they will not view the contents of the advertisements and then consume them;
[0006] 3. The usual advertisement is a pop-up advertisement. During the advertisement playing process, the user cannot perform any operation of his own (for example, when an advertisement pops up during watching a video, the user can only continue to watch the video after the advertisement is played). On the one hand, the interaction between advertisements and users is negligible, which greatly reduces the effect of advertisement placement; on the other hand, it is not convenient for users to select and operate, which affects user experience;
[0007] 4. There is no direct interest relationship between ordinary users and the advertisements they see, and they lack the initiative to watch advertisements. When many advertisements are carried, or the form of advertisements affects the user's network application, such as frequent pop-up advertisement windows, it will make the user Get bored with the ads being served

Method used

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  • Advertisement delivery management method and system for paying user
  • Advertisement delivery management method and system for paying user
  • Advertisement delivery management method and system for paying user

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0060] Such as figure 1 As shown, an advertising delivery management method that pays users is set as the service party of the party that places the advertisement, and the party that watches the advertisement is the user party, including the following steps:

[0061] a. Receive the advertising information provided by the service provider and store it in the advertising database;

[0062] b. If the registration request sent by the user is received, collect the biometric information of the user including face and fingerprint, and proceed to step c;

[0063] If the login request sent by the user is received, identify the identity; if the identification is passed, the login is successful, and enter step c; if the identification fails, a notification of identification error is issued;

[0064] c. The advertising area and the application area are displayed in split screens, and the advertising information provided by the service provider is scrolled in the advertising area;

[006...

Embodiment 2

[0069] In this embodiment, on the basis of Embodiment 1, said step a includes the following steps:

[0070] Advertisements in the advertisement database are delivered sequentially according to custom settings preset by the service provider, including advertisement playing time, advertisement playing interval, number of interactive areas, generation time of interactive areas, user characteristics, and fee payment speed.

[0071] When the service provider places an advertisement, it will be required to set corresponding parameters, which are related to the specific form of the advertisement and the speed at which the user can obtain fees when viewing the advertisement. According to user characteristics (including but not limited to: age, hobbies , consumption habits, educational background, location information, etc.) to target specific groups of people to deliver targeted advertisements, which means that the service party directly pays the advertising fee paid to the operator to...

Embodiment 3

[0073] In this embodiment, on the basis of embodiment 2, the identity recognition described in step b is at least one of face recognition, behavior recognition, thermal induction recognition and fingerprint recognition. After the user logs in, the user needs to be identified. Fingerprint identification is used to ensure that the user is himself. Face recognition, behavior recognition and thermal sensor recognition are always aimed at the user to ensure that the user's line of sight is directly facing the screen, and then determine whether the user is When watching advertisements, only after the above aspects are confirmed, the corresponding fees will be paid to users according to the time during the advertisement playing process, so as to avoid cheating behaviors such as users only opening advertisements but not watching them.

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Abstract

The invention discloses an advertisement putting management method for paying a user, which comprises the following steps of: setting one side for putting advertisements as a service party, setting one side for watching the advertisements as a user party, performing identity recognition after the user party logs in, and displaying advertisement information put by the service party in an advertisement area in a rolling manner after the user party passes the recognition; according to the advertisement playing time, paying corresponding fees to the user side; and meanwhile, irregularly generatingan interaction area in the advertisement area, and enabling the user party to obtain corresponding additional fees through the interaction area. The invention further discloses an advertisement putting management system for paying the user. The advertisement putting management system comprises an advertisement storage module, an information collection module, an identity recognition module, an area display module, a cost supply module and an area generation module. According to the invention, through direct butt joint between the service party and the user party, payment is carried out to theuser party, the user is promoted to consume products, a benign circulation system is formed, the pertinence and the return ratio of advertisement putting are improved, and meanwhile, the intention ofthe user to watch advertisements is greatly improved.

Description

technical field [0001] The invention relates to the technical field of advertising, in particular to an advertising delivery management method and system for paying users. Background technique [0002] The current way of advertising is basically that the advertiser pays a certain fee to the operator, and then publishes the prepared advertisement. When the user enters, no matter whether the user is willing to watch the advertisement, the content of the advertisement will inevitably appear, passively watching Advertising has become a helpless choice for users. [0003] Under this traditional advertising delivery technology, there are many defects: [0004] 1. The traditional advertising method belongs to the tripartite cooperation, and the operator charges the advertising fee, and the user only passively watches the advertisement, which will both annoy the user and not increase the benefit generated by the advertisement; [0005] 2. Traditional advertisements are one-way pla...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F16/957
CPCG06Q30/0273G06Q30/0277G06F16/9577
Inventor 唐伯春
Owner 唐伯春
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