Personalized discount coupon issuing platform for online consumers

Abstract

A personalized coupon issuing platform for online consumers comprises a data acquisition module, a data analysis module, an intelligent algorithm analysis module, a web setting module, a data scheduling module, a coupon pushing module and a data result automatic analysis module. The data analysis module is configured to perform statistical analysis on the data information of the user and the merchant; the web setting module is configured to set a coupon with a fixed limit for a merchant; the data scheduling module is configured to schedule data in different coupon forms according to differentrequirements; and the discount coupon pushing module is configured to push the personalized discount coupon obtained after scheduling of the data scheduling module to a user. The most suitable discount coupon use condition and discount limit for the user in the scene can be formed according to the historical data and the real-time data consumed by the visiting user on the platform and the discountforms of different merchants, so that the optimal use effect is achieved.

Description

technical field [0001] The invention relates to the technical field of e-commerce, in particular to a platform for issuing personalized coupons for online consumers. Background technique [0002] An e-commerce platform is a platform for businesses or individuals to negotiate transactions online. The enterprise e-commerce platform is a virtual network space established on the Internet for business activities and a management environment to ensure the smooth operation of business; it is an important place for coordinating and integrating information flow, goods flow, and capital flow in an orderly, relevant and efficient manner. Enterprises and merchants can make full use of the shared resources such as network infrastructure, payment platform, security platform and management platform provided by the e-commerce platform to carry out their own business activities effectively and at low cost. Merchants display goods or services on online stores, and users purchase products or ...

AI Technical Summary

Problems solved by technology

[0003] In order to promote user consumption, the e-commerce platform supports merchants to set up coupons in the store. Users receive coupons and use coupons when paying. Both users and merchants have gained benefits, and the platform has also achieved development; Users take the initiative to obtain coupons from merchant stores with coupons, and the coupons obtained by users are limited, and the coupons set by merchants cannot be effectively displayed to users to improve user utilization

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