Anti-counterfeiting marketing system and method

Abstract

The invention provides an anti-counterfeiting marketing system and method. The system comprises a radio frequency packaging material, an intelligent device and an anti-counterfeiting marketing terminal. The radio frequency packaging material comprises a radio frequency tag and a pull wire, the intelligent device comprises a radio frequency scanning module, a man-machine interface module, a function application module and a first communication module, and the anti-counterfeiting marketing terminal comprises a second communication module, an anti-counterfeiting authentication module and an electronic marketing module; the radio frequency packaging material is attached to a commodity or a commodity packaging box and cannot be attached to the commodity again after being separated from the commodity, and the radio frequency tag comprises a chip, a first antenna and a second antenna. The chip detects and records the antenna state of the second antenna; after the stay wire is pulled up, the second antenna is disconnected; before the stay wire is pulled up, the second antenna is connected well. The anti-counterfeiting authentication module performs anti-counterfeiting authentication on theto-be-authenticated information to obtain an authentication result, and the electronic marketing module sends the corresponding electronic marketing information according to the antenna state of thesecond antenna. By applying the embodiment of the invention, the security, reliability and marketing effect of the anti-counterfeiting marketing are improved.

Description

technical field

[0001] The invention relates to the field of commodity anti-counterfeiting and e-commerce, in particular to an anti-counterfeiting marketing system and method. Background technique

[0002] Anti-counterfeiting technology is a technology to prevent imitation and counterfeit goods. Anti-counterfeiting marketing system is a system for anti-counterfeiting authentication and electronic marketing. Existing anti-counterfeiting marketing systems are usually based on two-dimensional codes. The specific implementation process is as follows: Print the QR code on the surface of the product, and after using the scanning software to scan the surface, it will directly jump to the product’s official anti-counterfeiting query page, and then enter the anti-counterfeiting code obtained on the anti-counterfeiting label to check. Because QR code graphics can be copied and faked, and QR code technology may become a new channel for mobile phone viruses and vicious websites to sprea...

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