Copywriting generation method and device

A copywriting and fragment technology, applied in the field of copywriting generation methods and devices, can solve problems such as inability to effectively generate copywriting, and achieve the effect of improving diversity and novelty

Pending Publication Date: 2019-10-11
ADVANCED NEW TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The embodiment of the present application provides a copywriting generation method and device to solve the problem that copywriting cannot be effectively generated in the prior art

Method used

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  • Copywriting generation method and device
  • Copywriting generation method and device
  • Copywriting generation method and device

Examples

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Embodiment Construction

[0036] In the prior art, when generating a copy, it is usually possible to search for a copy related to the keyword from a pre-maintained copy library based on keywords of the to-be-generated copy, and use the searched copy as the to-be-generated copy. Wherein, a large number of original documents are stored in the document library, and these original documents may include historically accumulated documents (hereinafter referred to as historical documents) and externally captured documents (for example, documents obtained based on keyword searches in webpages).

[0037] In addition, when generating a copy, you can also search for a corresponding copy template from a pre-maintained copy template library based on the requirements for generating a copy, wherein the copy template includes wildcards for the key content of the copy; The requirement to generate copy replaces the wildcard characters in the copy template to obtain the copy to be generated.

[0038] However, in practica...

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PUM

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Abstract

The invention discloses a copywriting generation method and device. The method comprises the steps of obtaining keywords and business attributes of a to-be-generated target copywriting; searching a plurality of target fragments corresponding to the keywords and the business attributes from a predetermined document fragment library; combining the plurality of target fragments to obtain a pluralityof upper and lower sentence pairs; and determining candidate sentence pairs in the multiple upper and lower sentence pairs based on an upper and lower sentence matching degree model obtained through pre-training, and using the candidate sentence pairs for generating the target copywriting.

Description

technical field [0001] The present application relates to the field of text processing, and in particular to a copy generation method and device. Background technique [0002] Copywriting can be understood as using language to express the formulated creative strategy. In many existing business scenarios, there is usually a need to generate copywriting. For example, in a marketing scenario, it is necessary to generate copywriting for the target to be marketed in order to attract users’ attention and achieve marketing purposes. For example, in the application version update scenario, it is necessary to generate copywriting for the new version of the application to reflect the new version’s features to drive more users to download or update new versions of your app. [0003] Usually, in order to attract more users’ attention and avoid users’ visual fatigue when generating copywriting, it is necessary to ensure the diversity and novelty of copywriting. However, in practical app...

Claims

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Application Information

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IPC IPC(8): G06F17/24G06F16/335G06F16/332G06F17/27G06N3/04G06N3/08
CPCG06F16/335G06F16/3323G06N3/08G06F40/166G06F40/186G06F40/289G06N3/045Y02D10/00
Inventor 孙梦姝林谢雄王太峰黄敬
Owner ADVANCED NEW TECH CO LTD
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