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Outdoor advertisement putting system

An advertising and advertising technology, applied in advertising, commerce, instruments, etc., can solve the problems of inability to meet the advertising requirements of advertisers, waste of resources, and single playback method, and achieve the effect of enriching advertising delivery schemes and improving utilization.

Inactive Publication Date: 2019-11-05
上海维智卓新信息科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] (1) Outdoor broadcast equipment cannot be used to accurately broadcast advertisements, resulting in waste of resources;
[0005] (2) The playback method is single and cannot meet the requirements of advertisers

Method used

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Embodiment Construction

[0029] The present invention will be specifically introduced below in conjunction with the accompanying drawings and specific embodiments.

[0030] see figure 1 , the outdoor advertising delivery system provided by the embodiment of the present invention includes:

[0031] The fixed-point play strategy module is used to set the period, duration and time of triggering advertisement play.

[0032] As a specific embodiment, the front-end interface diagram of the fixed-point playback strategy module is as follows figure 2 shown.

[0033] The timing play strategy module is used to set the time period for advertising, wherein the time period includes breakfast time, working time, lunch break time, dinner time and rest time.

[0034] As a specific embodiment, the front-end interface diagram of the timing play strategy module is as follows image 3 shown.

[0035] The weather playing strategy module is used to set the weather conditions that trigger advertisement playing, wherei...

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Abstract

The invention discloses an outdoor advertisement putting system and relates to the technical field of advertisement putting. Advertisement materials, which meet corresponding conditions, are triggeredby creating a fixed-point playing strategy module, a timing playing strategy module, a weather playing strategy module and a frequency playing strategy module. Meanwhile, advertisements are played through a set playing terminal. Therefore, the putting requirements of advertisers can be met. The utilization rate of media resources is improved.

Description

technical field [0001] The invention relates to the technical field of advertisement delivery, in particular to an outdoor advertisement delivery system. Background technique [0002] The traditional outdoor advertising delivery system uses the playback logic of the carousel unit to play the advertisement once in a certain period of time, and only has a simple playback effect. With the development of the advertising industry, the rough advertising delivery methods can no longer meet the needs of advertisers, and more precise delivery strategies are needed to meet the needs of advertisers. [0003] At present, the outdoor advertising delivery system has the following defects: [0004] (1) Outdoor broadcast equipment cannot be used to accurately broadcast advertisements, resulting in waste of resources; [0005] (2) The playback method is single, which cannot meet the requirements of advertisers. Contents of the invention [0006] In order to solve the deficiencies of the...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0252G06Q30/0272
Inventor 李玉新
Owner 上海维智卓新信息科技有限公司
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