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Method and device for assessing information flow creativity

A technology of information flow and creativity, which can be applied in psychology devices, medical science, sensors, etc., and can solve problems such as subjective interference, differences, and low accuracy of information flow creative evaluation values.

Active Publication Date: 2019-11-12
MIAOZHEN INFORMATION TECH CO LTD
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  • Claims
  • Application Information

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Problems solved by technology

[0004] However, in this method of evaluating the creativity of the information flow, the relevant technical personnel manually determine the evaluation value of the information flow creativity of the subjects on the information flow, which is easily subject to the subjective interference of the technical personnel. flow, will also have different subjective consciousness, making the accuracy of information flow creative evaluation value not high

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  • Method and device for assessing information flow creativity
  • Method and device for assessing information flow creativity
  • Method and device for assessing information flow creativity

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Embodiment Construction

[0052] In order to make the purpose, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below in conjunction with the drawings in the embodiments of the present application. Obviously, the described embodiments are only It is a part of the embodiments of this application, not all of them. The components of the embodiments of the application generally described and illustrated in the figures herein may be arranged and designed in a variety of different configurations. Accordingly, the following detailed description of the embodiments of the application provided in the accompanying drawings is not intended to limit the scope of the claimed application, but merely represents selected embodiments of the application. Based on the embodiments of the present application, all other embodiments obtained by those skilled in the art without...

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Abstract

The application provides a method and device for assessing information flow creativity. The method comprises the following steps of in the process that a testee browses target information flow, acquiring brain wave data and eye movement data; based on the eye movement data, determining beginning and stopping moments of gazing of the testee in each creativity region in the target information flow in a time axis; in accordance with each creativity region, based on the beginning and stopping moments of gazing in each creativity region, calculating gazing durations, and obtaining brain waves of the corresponding creativity region in the time axis; according to the gazing durations and the browsing duration of the target information flow, determining the attention attracting degree of the creativity region to the testee; according to the brain waves of the creativity region, determining emotion arousing degree and information transferring degree of the corresponding creativity region to thetestee; and based on creativity weighting of each creativity region, the attention attracting degree, the emotion arousing degree and the information transferring degree of the creativity region to the testee, obtaining the information flow creativity of a target information flow assessed by the testee. Through the adoption of the method disclosed by the invention, the accuracy for assessing theinformation flow creativity can be improved.

Description

technical field [0001] The present application relates to the technical field of creative effect evaluation, and in particular, relates to a method and device for evaluating information flow creative. Background technique [0002] The popularization of the Internet provides the possibility for the rapid transmission and sharing of information flow. Information flow can include not only video elements, but also other elements such as copywriting. The form of expression is very rich, and the interaction with users is also strong. Loved by users. By making information flows and delivering them through the Internet, operators can effectively realize the sinking of information flows to users and realize the purpose of information flow delivery. For example, by creating an information stream that is integrated with the life or content of users (consumers), it is easy to sink users who focus on life or content. For example, since the information stream created in the circle of fr...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): A61B5/16A61B5/0476
CPCA61B5/163A61B5/165A61B5/369
Inventor 张晓雨谭北平陈伟东李沫张雪姣
Owner MIAOZHEN INFORMATION TECH CO LTD
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