Advertisement putting method and advertisement putting strategy determination method

A technology for placing advertisements and determining methods, which is applied in commercial, equipment, electrical components, etc., and can solve the problems of low exposure rate accuracy, lack of pertinence, poor advertising effect, etc., and achieve the effect of avoiding waste of advertising resources and improving accuracy

Inactive Publication Date: 2019-11-19
恩亿科(北京)数据科技有限公司
View PDF5 Cites 3 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, the advertisement publishers only place advertisements according to their own needs, which is not targeted, and the advertisement effect is poor; and, in the above monitoring method, if there is a mobile device (user or vehicle device) that

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Advertisement putting method and advertisement putting strategy determination method
  • Advertisement putting method and advertisement putting strategy determination method
  • Advertisement putting method and advertisement putting strategy determination method

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0053] In order to make the purpose, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below in conjunction with the drawings in the embodiments of the present application. Obviously, the described embodiments are only It is a part of the embodiments of this application, not all of them. The components of the embodiments of the application generally described and illustrated in the figures herein may be arranged and designed in a variety of different configurations. Accordingly, the following detailed description of the embodiments of the application provided in the accompanying drawings is not intended to limit the scope of the claimed application, but merely represents selected embodiments of the application. Based on the embodiments of the present application, all other embodiments obtained by those skilled in the art without...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to view more

PUM

No PUM Login to view more

Abstract

The invention provides an advertisement putting method and an advertisement putting strategy determination method. The advertisement putting method comprises the steps of acquiring vehicle video monitoring data and wifi connection monitoring data of a target expressway section through monitoring equipment arranged on the target expressway section; determining passenger information passing throughthe target expressway section according to the vehicle video monitoring data and the wifi connection monitoring data; and according to the passenger information, searching a preset advertisement library for a target outdoor advertisement delivered on the target expressway section. Based on the advertisement putting method, the vehicle video monitoring data and the wifi connection monitoring data are analyzed together to obtain the passenger information; wherein the passenger information comprises the total number of passengers, the number of passengers leaning against a window and passenger identity information, and accurate delivery of the target outdoor advertising board can be achieved according to the passenger information, that is, the target outdoor advertising board delivered on thetarget outdoor advertising board is screened out according to the passenger information.

Description

technical field [0001] The present application relates to the field of advertisement placement, and in particular, relates to an advertisement placement method and a method for determining an advertisement placement strategy. Background technique [0002] Outdoor advertising includes neon lights, billboards, posters, etc. set up on the exterior of buildings or in outdoor public places such as streets and squares. Since it is open to all the public, it is difficult to select specific target audiences. For example, set up outdoor billboards on both sides of the highway. Even though it is difficult to select the target audience for the outdoor billboards on the highway, the advertiser still evaluates the advertising effect and exposure rate of the outdoor billboards at each location through the monitoring party, so as to carry out targeted advertisements based on the evaluation results. [0003] In the prior art, the advertiser only places advertisements on outdoor billboards ...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to view more

Application Information

Patent Timeline
no application Login to view more
IPC IPC(8): G06Q30/02H04N21/2668H04N21/414H04N21/81H04N21/442H04N21/466
CPCG06Q30/0242G06Q30/0251H04N21/2668H04N21/41415H04N21/44218H04N21/4668H04N21/812
Inventor 周俊华金子鑫
Owner 恩亿科(北京)数据科技有限公司
Who we serve
  • R&D Engineer
  • R&D Manager
  • IP Professional
Why Eureka
  • Industry Leading Data Capabilities
  • Powerful AI technology
  • Patent DNA Extraction
Social media
Try Eureka
PatSnap group products

Browse by: Latest US Patents, China's latest patents, Technical Efficacy Thesaurus, Application Domain, Technology Topic.

© 2024 PatSnap. All rights reserved.Legal|Privacy policy|Modern Slavery Act Transparency Statement|Sitemap