Advertisement putting method and advertisement putting strategy determination method

Abstract

The invention provides an advertisement putting method and an advertisement putting strategy determination method. The advertisement putting method comprises the steps of acquiring vehicle video monitoring data and wifi connection monitoring data of a target expressway section through monitoring equipment arranged on the target expressway section; determining passenger information passing throughthe target expressway section according to the vehicle video monitoring data and the wifi connection monitoring data; and according to the passenger information, searching a preset advertisement library for a target outdoor advertisement delivered on the target expressway section. Based on the advertisement putting method, the vehicle video monitoring data and the wifi connection monitoring data are analyzed together to obtain the passenger information; wherein the passenger information comprises the total number of passengers, the number of passengers leaning against a window and passenger identity information, and accurate delivery of the target outdoor advertising board can be achieved according to the passenger information, that is, the target outdoor advertising board delivered on thetarget outdoor advertising board is screened out according to the passenger information.

Description

technical field [0001] The present application relates to the field of advertisement placement, and in particular, relates to an advertisement placement method and a method for determining an advertisement placement strategy. Background technique [0002] Outdoor advertising includes neon lights, billboards, posters, etc. set up on the exterior of buildings or in outdoor public places such as streets and squares. Since it is open to all the public, it is difficult to select specific target audiences. For example, set up outdoor billboards on both sides of the highway. Even though it is difficult to select the target audience for the outdoor billboards on the highway, the advertiser still evaluates the advertising effect and exposure rate of the outdoor billboards at each location through the monitoring party, so as to carry out targeted advertisements based on the evaluation results. [0003] In the prior art, the advertiser only places advertisements on outdoor billboards ...

AI Technical Summary

Problems solved by technology

[0004] However, the advertisement publishers only place advertisements according to their own needs, which is not targeted, and the advertisement effect is poor; and, in the above monitoring method, if there is a mobile device (user or vehicle device) that does not enable the wifi automatic connection function, the wireless AP The device cannot collect the actual mobile device information passing through the wireless AP device, resulting in low accuracy of the exposure rate calculated by the monitoring party

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