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Application type identification method and device, server and storage medium

A technology of application type and identification method, applied in the field of application promotion, can solve problems such as low application type identification accuracy, no label provided, application type identification error, etc., to achieve the effect of improving identification accuracy, data objectivity, and reducing dependence

Active Publication Date: 2022-01-25
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] At present, the application type of the application is marked by using the label configured by the application developer for the application; for various reasons, the application developer often provides some misleading labels or does not provide labels, resulting in wrong identification of the application type of the application, etc., making the application type of the application The recognition accuracy is low

Method used

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  • Application type identification method and device, server and storage medium
  • Application type identification method and device, server and storage medium
  • Application type identification method and device, server and storage medium

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Embodiment Construction

[0029] The following will clearly and completely describe the technical solutions in the embodiments of the application with reference to the drawings in the embodiments of the application. Apparently, the described embodiments are only some of the embodiments of the application, not all of them. Based on the embodiments in this application, all other embodiments obtained by those skilled in the art without making creative efforts belong to the scope of protection of this application.

[0030] In order to facilitate the description below, the terms involved in this application are now described.

[0031] In this embodiment of the application, the target application refers to the application that needs to identify the application type, which can be various applications such as the official version of the application developed by the developer; the application type refers to the type of application, such as reading application, leisure application, game application , incentive a...

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PUM

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Abstract

The embodiment of the present application discloses an application type identification method and device, a server and a storage medium. After determining the target application to be identified, the method obtains the application description information of the target application and the user information of the corresponding user, and then based on natural language Artificial intelligence such as processing and machine learning obtains the probability that the application description information includes the preset target type information according to the application description information, and at the same time determines the user type of each user according to the user information of each user, and obtains the preset target type of users corresponding to the application. User proportion, and then according to the probability and whether the user proportion satisfies the preset conditions, to determine whether the application type of the target application includes the preset target type; in this way, when the application identifies the application type of the application, according to the application description information of the application and the corresponding The user information of the user can identify the application type of the application, and the data based on it is more objective, which improves the identification accuracy.

Description

technical field [0001] The present application relates to the field of application promotion, in particular to an application type identification method and device, a server and a storage medium. Background technique [0002] At present, there are tens of thousands of applications such as instant messaging, games, videos, novels, etc. in the market. In order to meet certain needs, such as reading and advertising, users will search for applications based on corresponding keywords to obtain corresponding types. Applications. The premise of searching applications according to keywords is that each application has a corresponding label to mark the application type of the application. [0003] At present, the application type of the application is marked by using the label configured by the application developer for the application; for various reasons, the application developer often provides some misleading labels or does not provide labels, resulting in wrong recognition of t...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/906
CPCG06F16/906
Inventor 程权
Owner TENCENT TECH (SHENZHEN) CO LTD