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Advertisement putting user determination method and device, storage medium and electronic device

A technology for placing advertisements and determining methods, applied in advertisements, neural learning methods, electrical digital data processing, etc., can solve problems such as inaccurate statistical results, and achieve the goals of solving inaccurate statistical results, improving accuracy, and increasing user click-through rates Effect

Inactive Publication Date: 2020-02-11
加和(北京)信息科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Embodiments of the present invention provide a method and device for determining an advertisement delivery user, a storage medium, and an electronic device, so as to at least solve the technical problem of inaccurate statistical results caused by frequency-based statistical methods in the related art

Method used

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  • Advertisement putting user determination method and device, storage medium and electronic device
  • Advertisement putting user determination method and device, storage medium and electronic device

Examples

Experimental program
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Embodiment 1

[0023] According to an embodiment of the present invention, a method for determining an advertisement delivery user is provided, such as figure 1 As shown, the method includes:

[0024] S102, acquiring historical data of advertisement delivery, the historical data includes push data, exposure data and click data;

[0025] S104, associating push data, exposure data and click data to obtain advertisement data samples;

[0026] S106. Determine an advertisement delivery user according to the advertisement data sample.

[0027] In this embodiment, the historical data of advertisement placement includes push data, exposure data and click data. The push data includes the characteristics and number of users who placed the advertisement during the process of placing the advertisement; the exposure data includes data such as the number of exposures for the advertisement, the duration of the exposure, and the frequency of the exposure; Wait.

[0028] In this embodiment, the historica...

Embodiment 2

[0044] According to an embodiment of the present invention, there is also provided an advertisement delivery user determination device for implementing the above advertisement delivery user determination, such as figure 2 As shown, the device includes:

[0045] 1) Acquisition unit 20, configured to acquire historical data of advertisement delivery, said historical data including push data, exposure data and click data;

[0046] 2) an association unit 22, configured to associate the push data, the exposure data, and the click data to obtain advertisement data samples;

[0047] 3) A determining unit 24, configured to determine an advertisement delivery user according to the advertisement data sample.

[0048] Optionally, in this embodiment, the associating unit 22 includes:

[0049] 1) a first association module, configured to associate the push data and the exposure data;

[0050] 2) Extraction module, used to extract the feature field of the target user of advertisement de...

Embodiment 3

[0054] According to an embodiment of the present invention, a storage medium is also provided, and the storage medium includes a stored program, wherein, when the program is running, the method for determining an advertisement delivery user as described above is executed:

[0055] Optionally, in this embodiment, the storage medium is configured to store program codes for performing the following steps:

[0056] S1, acquiring historical data of advertisement delivery, the historical data includes push data, exposure data and click data;

[0057] S2, associating the push data, the exposure data, and the click data to obtain an advertisement data sample;

[0058] S3. Determine an advertisement delivery user according to the advertisement data sample.

[0059] Optionally, the storage medium is further configured to store program codes for executing the steps included in the method in Embodiment 1 above, which will not be described in detail in this embodiment.

[0060] Optionall...

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Abstract

The embodiment of the invention relates to an advertisement putting user determination method and device, a storage medium and an electronic device. The method comprises the steps that historical dataof advertisement putting are acquired, and the historical data comprise push data, exposure data and click data; the push data, the exposure data and the click data are associated to obtain an advertisement data sample; and an advertisement putting user is determined according to the advertisement data sample. According to the invention, the technical problem of inaccurate statistical result caused by a frequency-based statistical mode in related technologies is solved.

Description

technical field [0001] The invention relates to the field of advertisement delivery, and in particular to a method and device for determining an advertisement delivery user, a storage medium and an electronic device. Background technique [0002] At present, the traditional advertising recommendation algorithm is based on statistical methods based on the target group TA score, frequency and data management platform DMP to expose users to achieve frequency control and exposure to users, and this exposure It is entirely based on the frequency statistics method, in which some records of the user have not been used, resulting in a certain error in the user's exposure and some uncertainty in the user's click. [0003] For the above problems, no effective solution has been proposed yet. Contents of the invention [0004] Embodiments of the present invention provide a method and device for determining an advertisement delivery user, a storage medium and an electronic device, so ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F16/9535G06N3/08
CPCG06Q30/0271G06F16/9535G06N3/08
Inventor 行康泽尉迟学彪尹子杰
Owner 加和(北京)信息科技有限公司
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