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Live broadcast rewarding method, apparatus and device, and storage medium

A kind of equipment and technology of live broadcasting room, applied in the field of live video broadcasting, can solve problems such as unsuccessful recharging for the first time, reducing the interaction degree of users who pay for the first time, affecting the enthusiasm of anchors, etc.

Pending Publication Date: 2020-02-18
GUANGZHOU BAIGUOYUAN INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] When users recharge in the live broadcast room, they will independently choose whether to recharge according to the degree of participation in the live broadcast and the degree of support for the anchor. For users who pay for the first time, there is often a lot of hesitation and resistance when recharging for the first time, which is likely to cause The first recharge is unsuccessful, which reduces the interaction between the first-time payment user and the host in the live broadcast room, so that the first-time payment user can only send text interactive messages to the host, but cannot reward the host, which weakens the first-time payment user’s interaction in the live broadcast room. Activeness, when the anchor receives few gifts, it will also affect the enthusiasm of the anchor for the live broadcast, thus reducing the quality of the live broadcast

Method used

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  • Live broadcast rewarding method, apparatus and device, and storage medium
  • Live broadcast rewarding method, apparatus and device, and storage medium
  • Live broadcast rewarding method, apparatus and device, and storage medium

Examples

Experimental program
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Effect test

Embodiment 1

[0045] Figure 2A It is a flow chart of a live broadcast reward method provided by Embodiment 1 of the present invention. This embodiment can be applied to any live broadcast software where the user makes the first payment in order to reward the anchor. A live broadcast reward method provided in this embodiment can be executed by the live broadcast reward device for the server provided in the embodiment of the present invention, and the device can be realized by means of software and / or hardware, and integrated into the device executing the method , the device may be a server corresponding to the live broadcast application.

[0046] Specifically, refer to Figure 2A , the method may include the following steps:

[0047]S210, push the reward activity in the live broadcast room to the audience under the preset condition.

[0048] Specifically, in order to improve the success rate of the audience's first payment in the live broadcast room, this embodiment will pre-configure th...

Embodiment 2

[0063] Figure 3A It is a flow chart of a live reward method provided by Embodiment 2 of the present invention. This embodiment is optimized on the basis of the foregoing embodiments. Specifically, this embodiment mainly explains in detail other processes of distributing corresponding rewards to viewers and anchors for the reward activities configured in the live broadcast room.

[0064] optional, such as Figure 3A As shown, this embodiment may include the following steps:

[0065] S310, showing the anchor activity entrance of the bonus event to the anchor.

[0066] Specifically, in order to promptly notify the anchor of the pre-configured reward activities in the live broadcast room after the anchor opens the live broadcast room, so that the anchor can continuously recommend the reward activity to the audience during the live broadcast, in this embodiment, after the anchor opens the live broadcast room , the server will directly search for the reward activity configured ...

Embodiment 3

[0077] Figure 4AIt is a flow chart of a live broadcast reward method provided by Embodiment 3 of the present invention. This embodiment can be applied to any live broadcast software where the user makes the first payment in order to reward the anchor. A live broadcast reward method provided in this embodiment can be executed by the live broadcast reward device for viewers provided in the embodiment of the present invention, the device can be realized by means of software and / or hardware, and integrated in the device that executes the method , the device can be a client configured with any live broadcast software, and the client can be any smart terminal such as a mobile phone, a tablet computer or a notebook.

[0078] optional, such as Figure 4A As shown, this embodiment may include the following steps:

[0079] S410, displaying the payment entry carried in the reward activity of the live broadcast room pushed by the server.

[0080] Specifically, in order to improve the ...

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PUM

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Abstract

The embodiment of the invention discloses a live broadcast rewarding method and device, equipment and a storage medium. The method comprises the following steps: pushing a reward activity of a live broadcast room to audiences under a preset condition, the reward activity carrying a payment entrance; and if the audience completes the first payment in the live broadcast room through the payment entrance, issuing a corresponding reward to the audience and an anchor in the live broadcast room. According to the technical scheme, a live broadcast rewarding mode is used to stimulate live broadcast room audiences to execute first payment, the interaction mode between the audience and the anchor is increased; the situation that the audience fails to pay for the first time due to hesitation and conflict psychology during first-time recharging is avoided, the activity of the audience in the live broadcast room under the preset condition is improved, meanwhile, rewards are issued to the anchor when the audience completes first-time payment in the live broadcast room, then the enthusiasm of the anchor for live broadcast is aroused, and the live broadcast quality is further improved.

Description

technical field [0001] The embodiments of the present invention relate to the field of live video broadcasting, and in particular to a method, device, device and storage medium for rewarding live broadcasting. Background technique [0002] With the development of webcast technology, various types of live broadcast rooms have been quickly integrated into people's daily life. At this time, more and more users will buy some live broadcast gifts to express their affirmation of the host while watching the live broadcast. Reward the anchor, so the user will first recharge a certain amount of virtual currency in the live broadcast room in order to purchase live broadcast gifts later. [0003] When users recharge in the live broadcast room, they will independently choose whether to recharge according to the degree of participation in the live broadcast and the degree of support for the anchor. For users who pay for the first time, there is often a lot of hesitation and resistance wh...

Claims

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Application Information

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IPC IPC(8): G06Q30/02H04N21/258H04N21/4788
CPCG06Q30/0239H04N21/4788H04N21/25866
Inventor 蔡金意龙腾卢志尧徐博文
Owner GUANGZHOU BAIGUOYUAN INFORMATION TECH CO LTD