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Advertisement creativity teaching method, device and system based on USP theory

A creative and advertising technology, applied in the field of devices and systems, and advertising creative teaching methods, can solve problems such as establishing knowledge points, failing to form methods and steps for students, and achieve the effect of improving economic benefits, enhancing confidence and courage

Inactive Publication Date: 2020-04-24
四川长江职业学院
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The reason is mainly in the following two aspects: First, most teachers who teach the course of "Advertising Theory and Practice" often only explain the knowledge points in the textbook to students, without building knowledge points around the needs of "advertising creativity" Second, the teaching process has nothing to do with the process of advertising creativity, failing to provide students with the methods and steps of "advertising creativity"; third, the teacher's teaching is not based on the students' ability.

Method used

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  • Advertisement creativity teaching method, device and system based on USP theory

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Experimental program
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Effect test

Embodiment

[0056] Such as figure 1 As shown, a teaching method of advertising creativity based on USP theory, including:

[0057] S1, training creative thinking;

[0058] S2, explain USP creativity theory;

[0059] S3, drawing a creative idea triangle based on the USP creative theory;

[0060] S4, establishing a relationship model between the advertising creative idea and the advertising scene group;

[0061] S5, designing an advertising scene group.

[0062] Further, in step S1, including:

[0063] S11, explain creative thinking and creative methods;

[0064] S12, training different thinking and associative thinking;

[0065] S13, the application of advertising creative methods for training divergent thinking and associative thinking.

[0066] Further, in step S2, including:

[0067] S21, remember the basic points of USP creativity theory;

[0068] S22. Understand the basics of USP theory of creativity;

[0069] S23, give an example to illustrate the application of USP creative ...

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Abstract

The invention discloses an advertisement creativity teaching method, device and system based on a USP theory. The method comprises the steps of: S1, training creative thinking; S2, explaining the USPcreative theory; S3, drawing a creative concept triangle based on the USP creative theory; S4, establishing a relation model of an advertisement creative concept and an advertisement scene group; andS5, designing the advertisement scene group and the like. The sustainable development ability of student advertising creativity is enhanced, and economic benefits can be improved through commercial application.

Description

technical field [0001] The present invention relates to the technical field of cultural creativity, and more specifically, to a teaching method, device and system for advertising creativity based on USP theory. Background technique [0002] Advertising creativity has always been considered "hanging" in the industry, and it is a matter that requires "inspiration". If there is no "inspiration", creativity will never be produced, let alone good ideas. This usually makes the beginners of the "Advertising Theory and Practice" course unable to touch the edge of advertising creativity after listening to the teacher's course, despite the excitement and excitement. It also makes many young people who enter marketing planning and related industries for the first time daunted by advertising creativity, and even think that they can only hold a candle to it for a long time. The reason is mainly in the following two aspects: First, most teachers who teach the course of "Advertising Theor...

Claims

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Application Information

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IPC IPC(8): G09B19/00
CPCG09B19/00
Inventor 王雨婷
Owner 四川长江职业学院
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