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Method, device, equipment and storage medium for pushing template messages

A template and message technology, applied in the computer field, can solve the problems of lack of user relevance, lack of orientation and pertinence, and low conversion rate of template messages, and achieve the effect of improving the conversion rate.

Active Publication Date: 2022-06-07
BEIJING MISSFRESH ECOMMERCE CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Due to the lack of correlation between the template message and the users reached by the template message, the current template message push method lacks directionality and pertinence, resulting in a low conversion rate of the template message

Method used

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  • Method, device, equipment and storage medium for pushing template messages
  • Method, device, equipment and storage medium for pushing template messages
  • Method, device, equipment and storage medium for pushing template messages

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Embodiment Construction

[0077] The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present application. Obviously, the described embodiments are part of the embodiments of the present application, not all of the embodiments. Based on the embodiments in the present application, all other embodiments obtained by those of ordinary skill in the art without creative efforts shall fall within the protection scope of the present application.

[0078] The term "and / or" in this application is only an association relationship to describe associated objects, indicating that there can be three kinds of relationships, for example, A and / or B, it can mean that A exists alone, A and B exist at the same time, independently There are three cases of B. In addition, the character " / " in this application generally indicates that the related objects are an "or" relationship.

[0079] In ...

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Abstract

The application discloses a method, device, equipment and storage medium for pushing template messages, which belong to the field of computer technology. This embodiment provides a method for pushing template messages in a targeted manner. By querying whether the user status of the push object is a new user or an old user, the template message is associated with the user status, and by interacting with the background service of the parent application, for New users and old users of the sub-application push corresponding template messages respectively. Since this template message push method implements a set of template message push mechanisms for new users and old users, it is more directional and targeted, and can improve template message delivery. conversion rate.

Description

technical field [0001] The present application relates to the field of computer technologies, and in particular, to a method, apparatus, device and storage medium for pushing template messages. Background technique [0002] With the development of application functions, many applications can provide a platform for the operation of third-party applications. For example, a parent application can be installed in the operating system through an installation package, and the parent application can run one or more child applications. For example, an instant messaging application can be installed, and an entry of the applet can be displayed on the interface of the instant messaging application. When the entry is clicked, the interface of the applet can be jumped to, so that the applet can be used quickly. [0003] Nowadays, many parent applications can provide the function of pushing template messages to child applications, so that template messages of child applications can reach...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04L51/214H04L51/046G06F16/953G06F40/186
CPCH04L51/046G06F16/953H04L51/214
Inventor 李文
Owner BEIJING MISSFRESH ECOMMERCE CO LTD