E-commerce platform merchant enterprise credit evaluation method based on fuzzy comprehensive evaluation

Abstract

The invention discloses an e-commerce platform merchant enterprise credit evaluation method based on fuzzy comprehensive evaluation, and the method comprises the following steps: constructing a fuzzyevaluation index system set, and defining a first-level index and a second-level index; establishing customer evaluation credibility, and integrating the customer evaluation credibility into an evaluation index system set; determining primary and secondary index weight vectors; evaluating each secondary index, and establishing a secondary fuzzy evaluation matrix according to the total number of evaluation personnel, the evaluation distribution situation and the evaluation credibility of each person; converting the secondary fuzzy evaluation matrix and the secondary index weight vector to obtain an evaluation result vector of each secondary index, wherein a matrix formed by the result vectors of all the secondary indexes is a fuzzy evaluation matrix; and converting the fuzzy evaluation matrix and the first-level index weight vector to obtain an evaluation result vector of the first-level index, and obtaining an evaluation result. A comprehensive evaluation method of fuzzy mathematics isutilized to establish a comprehensive and objective e-commerce platform merchant credit evaluation system.

Description

technical field [0001] The invention relates to the field of e-commerce platforms, in particular to a credit evaluation method for e-commerce platform merchants and enterprises based on fuzzy comprehensive evaluation. Background technique [0002] As a sunrise industry of the national economy, the e-commerce platform not only brings convenience to residents' shopping and life, but also attracts more and more attention from relevant state departments. As an important part of commerce, its merchant business credit is one of the factors that customers consider first when shopping. However, the concept of corporate credit cannot be quantified specifically, so its evaluation methods are also uneven. Common e-commerce platforms use three aspects to evaluate merchants: whether the product description is consistent, the merchant’s service attitude, and the speed of logistics and delivery. Some platforms also use a more simple evaluation method. [0003] There are two main problems...

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Problems solved by technology

However, the concept of corporate credit cannot be quantified specifically, so its evaluation methods are also uneven.

Common e-commerce platforms use three aspects to evaluate merchants: whether the product description is consistent, the merchant’s service attitude, and the speed of logistics and delivery. Some platforms also use a more simple evaluation method.

[0003] There are two main problems with the above-mentioned evaluation methods. One is that the evaluation system set is not comprehensive enough to fully reflect the credit of merchants. The second is that there is a lack of ways and methods to defend against malicious evaluations. This is the main reason why some merchants’ credit evaluations are not objective enough. reason

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