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Advertisement display method and device and electronic equipment

A technology for advertising display and electronic equipment, applied in the field of fast applications, it can solve the problems of time-consuming SDK update and slow acquisition of advertisements, and achieve the effect of facilitating coverage

Pending Publication Date: 2020-06-12
VIVO MOBILE COMM CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Embodiments of the present invention provide an advertisement display method, device, and electronic equipment to solve the problems that the existing advertisement display requires a third-party advertising SDK to obtain advertisements at a slow speed, and the SDK update takes a long time

Method used

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  • Advertisement display method and device and electronic equipment
  • Advertisement display method and device and electronic equipment
  • Advertisement display method and device and electronic equipment

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Embodiment Construction

[0022] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are some of the embodiments of the present invention, but not all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0023] The present invention provides an advertisement display method, device and electronic equipment, and the method is applicable to any electronic equipment supporting a quick application engine. This method compiles the traditional advertising SDK into a quick app advertising toolkit according to the technical architecture of the quick app, that is, one advertisement can be closed into an independent quick app advertising component, or multiple adv...

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Abstract

The invention discloses an advertisement display method and device and electronic equipment, and the method comprises the steps: responding to a first advertisement obtaining request in a running process of a first application program, and calling a quick application advertisement assembly in a quick application engine; loading first advertisement data through the fast application advertisement component; and displaying an advertisement corresponding to the first advertisement data. According to the embodiment of the invention, the fast application advertisement component in the fast application program is called; the advertisement data can be quickly requested, received and displayed without a third-party installation package, and when the fast application advertisement component needs tobe updated, the server only needs to publish the fast application advertisement component of the new version into the fast application engine, the client does not need to publish the new version again, and the coverage of the new advertisement of the advertisement platform is facilitated.

Description

technical field [0001] The present invention relates to the technical field of fast applications, in particular to an advertisement display method, device and electronic equipment. Background technique [0002] On the smart mobile side, application developers will display advertisements in the application to monetize traffic. The process of displaying advertisements generally needs to integrate a third-party advertising SDK (Software Development Kit, software development kit) in the application, and call the advertising SDK to request, receive and display advertisements from the advertising platform, which slows down the speed of displaying advertisements. It is also often necessary to update the advertising SDK to support new capabilities of the advertising SDK. [0003] However, the method of updating the advertising SDK often requires the application to re-integrate the new advertising SDK, generate a new program package, and go through the client release process again, ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F9/445G06F8/65G06F16/957G06Q30/02
CPCG06F9/44526G06F8/65G06F16/957G06Q30/0277
Inventor 洪忠建
Owner VIVO MOBILE COMM CO LTD