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Account recommendation method and device

A recommendation method and account technology, applied in the computer field, can solve the problems of limited scope and single account recommendation method, and achieve the effect of expanding the scope and improving the diversity.

Pending Publication Date: 2020-08-28
MICRO DREAM TECHTRONIC NETWORK TECH CHINACO
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The embodiment of this specification provides an account recommendation method, device, electronic device, and computer-readable storage medium to solve the problem of single account recommendation methods and limited scope in the prior art

Method used

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  • Account recommendation method and device
  • Account recommendation method and device

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Embodiment approach

[0057] It can be understood that the recommended account may be at least one target account in the account candidate set. The number of specific recommended accounts may be determined according to actual needs. In one embodiment, the recommended accounts may be all target accounts included in the account candidate set.

[0058] In the embodiment of this specification, by recalling target accounts satisfying at least one recall rule according to the multi-channel recall rules, and then determining the account candidate set according to the recalled target accounts, and sending at least one target account included in the account candidate set to the target user, Compared with the single recommendation method in the prior art that only recommends based on user interests, since the target accounts in the account candidate set are recalled based on multi-channel recall rules, it is possible to recommend accounts to users from multiple angles and improve the diversification of accoun...

specific Embodiment approach 1

[0061] In one or more embodiments of this specification, when the multi-channel recall rule is a user coordinated recall rule, recalling the target account according to the multi-channel recall rule may include:

[0062] According to the collaborative filtering algorithm, users with similar interests to the target user are determined;

[0063] Recall target accounts corresponding to users with similar interests to the target user.

[0064] In practical applications, user collaboration rules may include determining users having similar interests to the target user according to interest similarity, specifically, determining users having similar interests to the target user according to a collaborative filtering algorithm. The collaborative filtering algorithm can mainly use the similarity of user behavior to calculate the similarity of interest. For example, given user u and user v, N(u) can be expressed as a collection of items that user u has had positive feedback, and N(v) ca...

specific Embodiment approach 2

[0070] In practical applications, considering that the target user may be an advertiser user, and the historical behavior of the advertiser user may include placing an advertisement on a specified account, then in one or more embodiments of this specification, the multi-channel recall rule is the user historical behavior When recalling the rules, then, according to the multi-channel recall rules, recalling the target account can include:

[0071] Recalling target accounts that have been served advertisements by target users within the first preset historical time period.

[0072] As mentioned above, considering that the target user may be an advertiser user, the historical behavior of the target user may include that the target user has placed an advertisement on a specified account, and the specified account may be a target account that has been placed an advertisement by the target user.

[0073] It is understandable that, considering the timeliness, it is not necessary to r...

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Abstract

The invention discloses an account recommendation method and device, electronic equipment and a computer readable storage medium. The method comprises the steps that a target account is recalled according to multiple recall rules, the recall rules and a to-be-recommended target user have an association relationship, and the target account meets at least one recall rule in the multiple recall rules; an account candidate set is determined according to the recalled target account, wherein the account candidate set comprises at least one target account; and a recommended account is sent to a target user, wherein the recommended account is at least one target account in the account candidate set. According to the method, the problems of single account recommendation mode and limited range in the prior art can be solved.

Description

technical field [0001] The present application relates to the field of computer technology, and in particular to an account recommendation method, device, electronic equipment, and computer-readable storage medium. Background technique [0002] With the development of Internet technology, network users can socialize through social networks. For a better user experience, social network platforms can recommend to network users accounts that network users may be interested in. For example, on the Weibo platform, user A often searches for Browsing the blog posts of beauty makeup, at this time, you can recommend the account of the beauty blogger to user A. [0003] In the prior art, account recommendation methods are generally based on user interests. For example, if a user is interested in a certain type of account, he will always recommend this type of account. [0004] However, in this way, the recommended method is single and the scope is limited. And because the recommenda...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/9536G06Q50/00
CPCG06F16/9536G06Q50/01
Inventor 马明曦张鹏陶磊周莹
Owner MICRO DREAM TECHTRONIC NETWORK TECH CHINACO
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