Information pushing effect evaluation method and device, electronic equipment and storage medium

A technology of information push and waiting to be pushed, applied in digital data information retrieval, electrical components, electrical digital data processing, etc., can solve problems such as poor push effect and poor user experience, achieve accurate information push, improve user perception, and evaluate The results are accurate

Pending Publication Date: 2020-12-29
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Pushing information to users based on big data has been widely used. When pushing information, if the pushe

Method used

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  • Information pushing effect evaluation method and device, electronic equipment and storage medium
  • Information pushing effect evaluation method and device, electronic equipment and storage medium
  • Information pushing effect evaluation method and device, electronic equipment and storage medium

Examples

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[0026]The embodiments of the present application are described in detail below. Examples of the embodiments are shown in the accompanying drawings, wherein the same or similar reference numerals indicate the same or similar elements or elements with the same or similar functions. The embodiments described below with reference to the drawings are exemplary, and are only used to explain the present application, and cannot be construed as limiting the present application.

[0027]Those skilled in the art can understand that, unless specifically stated otherwise, the singular forms "a", "an", "said" and "the" used herein may also include plural forms. It should be further understood that the term "comprising" used in the specification of this application refers to the presence of the described features, integers, steps, operations, elements and / or components, but does not exclude the presence or addition of one or more other features, Integers, steps, operations, elements, components, and / ...

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Abstract

The embodiment of the invention provides an information pushing effect evaluation method and device, electronic equipment and a storage medium, and relates to the technical field of artificial intelligence. The method comprises the steps of obtaining a candidate push user set corresponding to to-be-pushed information, and user initial portrait features of each user in the candidate push user set corresponding to the to-be-pushed information; determining portrait features of a user group of the candidate push user set according to the user initial portrait features of each user; and based on the portrait features of the user group, determining a push effect evaluation result of the candidate push user set corresponding to the to-be-pushed information. According to the technical scheme, thepush effect evaluation result of the candidate push user set is predicted based on the portrait features of the user group, corresponding to the to-be-pushed information, of the candidate push user set, and the push effect of the candidate push user set is evaluated in advance by utilizing the portrait features of the user group so as to adjust the information push strategy. The information pushing can be more accurate.

Description

technical field [0001] The present application relates to the technical field of computer and artificial intelligence. Specifically, the present application relates to an information push effect evaluation method, device, electronic equipment and storage medium. Background technique [0002] With the development of computer technology and communication technology, the Internet has been widely used, which has changed people's traditional way of life. Users can browse news, entertainment, shopping, handle various businesses, and post information on social platforms through the Internet, which improves the convenience and richness of daily life. [0003] With the advent of the cloud era, big data has also attracted more and more attention. Pushing information to users based on big data has been widely used. When pushing information, if the pushed information is not needed by the user, the push effect will be poor and the user experience will be poor. Therefore, how to improve...

Claims

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Application Information

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IPC IPC(8): G06F16/9535G06K9/62G06N20/20H04L29/08
CPCG06F16/9535G06N20/20H04L67/55G06F18/214
Inventor 王韵陶陈炳文
Owner TENCENT TECH (SHENZHEN) CO LTD
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