Marketing investment measuring and calculating system based on time sequence model
A time series model and model technology, applied in marketing, discounts/rewards, market data collection, etc., can solve problems affected by human subjective factors and lack of marketing investment calculation, so as to improve the accuracy of marketing investment and realize resource utilization Effect
Inactive Publication Date: 2021-01-01
SUNING CONSUMER FINANCE CO LTD
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Problems solved by technology
This traditional cost allocation method is easily affected by human subjective factors
Moreover, there is currently no mature solution for marketing investment measurement
Method used
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[0028] The present invention is described in further detail now in conjunction with accompanying drawing.
[0029] It should be noted that terms such as "upper", "lower", "left", "right", "front", and "rear" quoted in the invention are only for clarity of description, not for Limiting the practicable scope of the present invention, and the change or adjustment of the relative relationship shall also be regarded as the practicable scope of the present invention without substantive changes in the technical content.
[0030] The invention discloses a marketing input measurement and calculation system based on a time series model. The measurement and calculation of resource input is divided into two parts in the time dimension: overall marketing input measurement and real-time calculation during promotional activities. details as follows:
[0031] The system includes an overall marketing investment calculation module and a real-time calculation module during promotional activitie...
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The invention discloses a marketing investment measuring and calculating system based on a time sequence model. The marketing investment measuring and calculating system comprises an overall marketinginvestment measuring and calculating module and a real-time measuring and calculating module in a promotion activity period, the overall marketing investment calculation module comprises a marketinginvestment budget sum of each business line, and regulates and controls marketing investment of each business in real time according to a marketing output effect in a promotion activity period; and the real-time measurement and calculation module in the promotion activity period adjusts the marketing investment of the next day in real time according to the data performance of the day. According tothe marketing investment measuring and calculating system provided by the invention, the marketing investment accuracy can be improved; meanwhile, in the marketing activity period, the yield data ofthe next day can be predicted, the marketing input of the next day is corrected in advance, and resource utilization maximization is achieved.
Description
technical field [0001] The invention belongs to the technical field of marketing input measurement and calculation, and in particular relates to a marketing input measurement system based on a time series model. Background technique [0002] At present, when many e-commerce companies in the market allocate marketing expenses before various promotional activities, they mostly rely on the expectations of the upper management of the company for certain business lines to roughly divide the investment weight, and then use the company's existing overall marketing expense resource pool to allocate Allocate marketing expenses for each line of business. This traditional cost allocation method is easily affected by human subjective factors. Moreover, there is currently no mature solution for marketing investment measurement. Therefore, it is more necessary to capture historical data and formulate a marketing investment plan objectively by summarizing the characteristics of the data....
Claims
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IPC IPC(8): G06Q30/02
CPCG06Q30/0201G06Q30/0207
Inventor 朱一鸣杜倩茹梁元宇
Owner SUNING CONSUMER FINANCE CO LTD