Information recommendation method and device

A technology of information recommendation and recommendation service, applied in the Internet field, can solve problems such as failure to reach application developers, serious homogeneity, and loss of users, and achieve the effect of accurate personalized recommendation, easy viewing, and sharing

Pending Publication Date: 2021-01-22
北京一亩田新农网络科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, this method relies on the user to log in to the same account on both the App side and the Web side, causing certain troubles to the user
In particular, the competition for online applications is very fierce now, and the homogeneity of applications is very serious. It may be possible to lose some users with only one-click design, which cannot achieve the expected effect of application developers.
Therefore, the existing personalized recommendation method is not favorable

Method used

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  • Information recommendation method and device
  • Information recommendation method and device
  • Information recommendation method and device

Examples

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Comparison scheme
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example 1

[0045] In the following, an example 1 of the embodiment of the present invention is briefly described.

[0046] The user has installed App XYZ on the terminal and registered on the APP side, so that he has a unique ID for logging in to the App XYZ. When using the App XYZ, users will search for some keywords, click on key information, browse, etc. according to their own interests or needs. Therefore, the information of these personalized operations of the customer on the App side will be sent to the recommendation service module. Therefore, the recommendation service module can reliably draw the corresponding user portrait according to the user's personalized operations from the App side and return it to the App side. , so that when the interface of the App XYZ is displayed, the information that the customer is interested in can be displayed with a higher priority at any time based on the information in the recommendation service module.

[0047] When the customer chooses not ...

example 2

[0053] The above example 1 describes that the user first registers and logs in on the terminal device through the App and initially describes the user portrait, and then performs personalized recommendations corresponding to the App when browsing the web pages of the application on the browser. example of.

[0054] Next, another example of this embodiment, ie, Example 2, will be described. In actual use, there is still such a situation: the user first learns about the application through the browser and after a certain amount of browsing, downloads the App XYZ through the page on the browser or through the mall. In this case, when the user installs the App XYZ and starts the App XYZ for the first time, traditionally, there is no user information in the recommendation service module, and no personalized recommendation will be made.

[0055] However, in Example 2 according to this embodiment, when the user operates on the web page at the browser end, the user will search and cl...

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PUM

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Abstract

The invention discloses an information recommendation method and device, is used for realizing unified personalized recommendation for users between an application program interface and a Web page, and relates to the technical field of the Internet. One specific embodiment of the method comprises the steps that an application program end locally creates Web service for communicating with a Web page in a browser, the Web page in the browser requests the local Web service through communication, obtains a user ID pre-stored in an application program and communicates with a recommendation servicemodule, and the recommendation service module is used for recommending the user ID to the application program end; a recommendation service module generates personalized information corresponding to the user according to the received user ID and returns the personalized information to the Web page for display. According to the embodiment of the invention, the consistency of personalized recommendation of the same equipment and different media can be realized in a user non-inductive manner.

Description

technical field [0001] The present invention relates to the technical field of the Internet, in particular to an information recommendation method and device, which are used to realize unified personalized recommendation for users between an application program interface and a Web page. Background technique [0002] With the popularization of mobile smart terminals and the development of big data artificial intelligence, personalized recommendation has increasingly become a standard function of mobile applications. For the application developers, it can improve customer satisfaction and loyalty and avoid customer loss. [0003] In mobile application technology solutions, App (application, application program) is the mainstay, and Web (browser webpage) is supplemented. When making personalized recommendations, it generally relies heavily on user login. Among them, the login rate of App is relatively high, but the login rate of Web It is relatively low, so it is difficult to ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/9535
CPCG06F16/9535
Inventor 孙彬杰贾睿
Owner 北京一亩田新农网络科技有限公司
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