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Marketing value evaluation method and device based on principal component analysis algorithm

A technology of principal component analysis and value evaluation, which is applied in marketing, calculation, text database clustering/classification, etc., and can solve problems such as low accuracy of evaluation results and single dimension of marketing value evaluation

Pending Publication Date: 2021-02-09
CHINA CITIC BANK
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The embodiment of the present application provides a marketing value evaluation method and device based on the principal component analysis algorithm, which solves the technical problems in the prior art that the user marketing value evaluation dimension of the social platform is single and the accuracy of the evaluation result is low, and achieves the goal based on The principal component analysis algorithm achieves the technical purpose of multi-dimensional and accurate evaluation of the user's marketing value

Method used

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  • Marketing value evaluation method and device based on principal component analysis algorithm
  • Marketing value evaluation method and device based on principal component analysis algorithm
  • Marketing value evaluation method and device based on principal component analysis algorithm

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Embodiment 1

[0023] like figure 1 As shown, the embodiment of the present application provides a marketing value evaluation method based on principal component analysis algorithm, wherein the method includes:

[0024] Step S100: Obtain first user information according to preset requirements, and the first user is a user whose level meets the preset requirements in the social platform;

[0025] Specifically, in this embodiment of the application, the information acquisition platform of the social platform acquires the first user's information, including related data such as the number of followers of the first user, region information, identity information, and interaction data. The preset requirements are the level threshold information of the first user used for marketing value evaluation preset by the platform, such as setting the threshold of the number of fans, the threshold of interaction data, etc. as the preset requirements, and then the users who meet this requirement Carry out a ...

Embodiment 2

[0067] Based on the same inventive idea as the marketing value evaluation method based on the principal component analysis algorithm in the foregoing embodiments, the present invention also provides a marketing value evaluation device based on the principal component analysis algorithm, such as figure 2 As shown, the device includes:

[0068]The first obtaining unit 11, the first obtaining unit 11 is used to obtain the first user information according to the preset requirements, and the first user is a user whose level in the social platform meets the preset requirements;

[0069] A second obtaining unit 12, the second obtaining unit 12 is configured to obtain user portrait information according to the first user information;

[0070] A first storage unit 13, the first storage unit 13 is used to store the user portrait information in a basic database;

[0071] The first input unit 14, the first input unit 14 is used to input the user portrait information into the first model...

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Abstract

The invention discloses a marketing value evaluation method and device based on a principal component analysis algorithm. The method comprises the steps of obtaining first user information, of which the level meets a preset requirement, in a social platform, obtaining user portrait information according to the first user information, storing the user portrait information in a basic database, inputting the user portrait information into a first model, wherein the first model is a model established by taking data in the basic database as a sample for model training and using a principal component analysis algorithm, obtaining a first output result of the first model, wherein the first output result is a marketing value evaluation value of the first user, and obtaining a first instruction according to the marketing value evaluation value, wherein the first instruction is used for storing the marketing value evaluation value in the basic database. The technical problems that in the prior art, the evaluation dimension of the user marketing value of the social platform is single, and the accuracy of the evaluation result is low are solved.

Description

technical field [0001] The invention relates to the technical field of component analysis, in particular to a marketing value evaluation method and device based on a principal component analysis algorithm. Background technique [0002] At present, principal component analysis is widely used in many fields such as regional economic development evaluation, clothing standard formulation, satisfaction evaluation and pattern recognition, and is a commonly used multivariate analysis method. With the rapid development of social media today, using KOL to improve advertising effects has become the most practical and commonly used marketing form for brand owners. KOL is a concept in marketing, usually defined as a person who has more and more accurate product information, is received or informed by relevant groups, and has a greater influence on the purchasing behavior of this group. Driven by the Internet, mass entertainment has reached a new height, and the fans and eyeball effects...

Claims

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Application Information

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IPC IPC(8): G06Q10/06G06Q30/02G06F16/35G06F16/383G06F16/33G06F40/284G06F40/44
CPCG06Q10/0639G06Q30/0242G06F16/3344G06F16/35G06F16/383G06F40/284G06F40/44
Inventor 钟海珊
Owner CHINA CITIC BANK