Advertisement operation method, intelligent terminal and storage device

Abstract

The invention provides an advertisement operation method, an intelligent terminal and a storage device, and the advertisement operation method comprises the following steps: S101, obtaining customer data of a plurality of video platforms, and carrying out the data cleaning of the customer data, and the customer data comprises customer information, a customer track and a customer action; s102, determining client data of each user on different video platforms according to the identification information of the client information; and S103, obtaining the label attribute of the user according to the matching between the client data and the user label model, and performing advertisement operation for the user according to the label attribute. According to the invention, unified management can becarried out on customer data of multiple video platforms, advertisement operation data is centralized, more customer data is obtained, user interests and demands can be accurately grasped, invalid delivery is avoided, the advertisement operation mode is more accurate, the conversion rate is high, repeated delivery is not easy to occur, and the operation cost is reduced.

Description

technical field [0001] The present invention relates to the field of advertisement operation, in particular to an advertisement operation method, an intelligent terminal and a storage device. Background technique [0002] With the rise of video platforms and short video apps, more and more brands have begun to use video platforms or short video apps for advertising operations, such as pushing their own product advertisements, event discount information, live content, and short video content to users based on their interests. Video, through these methods to achieve operational transformation. [0003] However, the current video platforms are diversified, and the live content of different video platforms is different, and the content and interactive information that users browse on different video platforms are also different. In the existing technology, advertising operations are often based on The data of users on the video platform is operated, the data of multiple platfor...

AI Technical Summary

Problems solved by technology

[0003] However, the current video platforms are diversified, and the live content of different video platforms is different, and the content and interactive information that users browse on different video platforms are also different. In the existing technology, advertising operations are often based on The data of users on the video platform is operated, the data of multiple platforms cannot be connected and managed in a unified manner, the data of advertising operations is scattered, it is difficult to accurately grasp the interests and needs of users, the effect of advertising operations is poor, the conversion rate is low, and there are often duplications High investment and operating costs

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