A system and method of allocating traffic according to advertiser budget

Abstract

A system for distributing flow according to an advertiser budget comprises a receiving module used for receiving flow information, including size and feature data, of a channel provider; a screening module used for screening out corresponding to-be-delivered advertisements according to the feature data of the flow, so that the flow meets the directional condition set by the advertiser, and sortingthe screened to-be-delivered advertisements; an expectation module used for calculating the expected flow of each to-be-delivered advertisement according to the historical click rate a of the flow, the advertisement bid, the advertisement budget and the flow size; a distribution module used for setting a proportionality coefficient k for the to-be-delivered advertisement according to the historical click rate of the flow, according to the numerical value of k, carrying out flow distribution on advertisements according to advertisement sorting, and recording click data; and a control module used for pausing the delivery of the advertisement of which the flow distribution reaches the proportionality coefficient for a period of time, then restarting the delivery of the advertisement, obtaining the actual click number of the advertisement, calculating the remaining budget, and taking the remaining budget as a new advertisement budget.

Description

technical field [0001] The invention relates to the technical field of Internet advertising, in particular to a system and method for allocating traffic according to advertiser budgets. Background technique [0002] In the field of Internet advertising, an advertisement will set a budget consumption threshold for its advertisement delivery to control its cost consumption. In the CPM (cost pre Impressions) mode, the control of the cost is based on the display of the advertisement, and the cost is settled, which is easier to display. In the CPC (Cost Per Click) mode, since the user behavior is used as the settlement standard, the actual cost does not directly correspond to the display of the advertisement. For example, an invention discloses a method and server for controlling advertising budget allocation, the method includes: based on historical advertising traffic in various time periods within a preset time period, determining the exposure curve of historical advertising ...

AI Technical Summary

Problems solved by technology

This method divides the preset cycle into smaller cycles, and controls the cost of the preset cycle by controlling the smaller cycles. Although the operation is more refined, it also makes the cost of the budget deviate from the budget to a certain extent. However, the deviation in the last smaller cycle will easily make the final cost out of control. At the same time, this method can only achieve better results for CPM, but it is difficult to achieve precise control for CPC mode

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