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A system and method of allocating traffic according to time dimension

A time dimension and traffic technology, applied in the field of Internet advertising, to achieve the effect of improving adaptability, improving display effect, and improving click-through rate

Pending Publication Date: 2021-03-09
上海酷量科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

However, in reality, the display effect of the same type of advertisement will also be quite different, so there are still inherent defects in the method of probability calculation

Method used

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  • A system and method of allocating traffic according to time dimension
  • A system and method of allocating traffic according to time dimension
  • A system and method of allocating traffic according to time dimension

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Embodiment Construction

[0040] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings.

[0041] Such as figure 1 The shown first embodiment of the present invention provides a system for allocating traffic according to time dimension, including a receiving module 100 , an advertisement management module 200 , a ranking module 300 , an adjustment module 400 and a display module 500 .

[0042] The receiving module 100 is configured to receive an advertisement request and obtain characteristic data of target users.

[0043] Specifically, the system is directly connected to the website or APP, receives the advertisement request from the website or APP, compares multiple advertisements, and selects one advertisement to place, so that the advertisement can be displayed on the website or APP. The receiving module 100 receives the advertisement request, whic...

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Abstract

The system for distributing the flow according to the time dimension comprises a receiving module, an advertisement management module, a sequencing module, an adjusting module and a display module, wherein the receiving module is used for receiving an advertisement request and acquiring feature data of a target user; the advertisement management module is used for classifying putable advertisements; the sequencing module is used for screening out a plurality of advertisements to be delivered from the advertisements capable of being delivered according to a directional condition set by an advertiser and sequencing the plurality of advertisements to be delivered from high to low according to bids; the adjusting module is used for advancing the ranking of the to-be-delivered advertisements inthe key date and the key time division by a plurality of ranks; and the display module is used for displaying the advertisements ranked the first after being adjusted by the adjusting module.

Description

technical field [0001] The present invention relates to the technical field of Internet advertising, in particular to a system and method for allocating traffic according to time dimension. Background technique [0002] In the field of Internet advertising, advertisers generally send advertisement requests to multiple advertisement providers, sort the advertisements provided by the advertisement providers according to their bids, and display the advertisements with the highest bids. This method can guarantee the highest income for advertisers under the CPM settlement method. However, the highest display effect and income cannot be obtained under the settlement method based on the user's response, such as CPC and CPA. For models such as CPC and CPA, advertisers need to consider the display effect of the advertisement. For example, a certain invention discloses a system and method for allocating network advertisement traffic. The method includes: for each advertisement displ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0249G06Q30/0264G06Q30/0277G06Q30/0272
Inventor 刘利洁
Owner 上海酷量科技有限公司
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