Marketing strategy matching method and system and computer readable storage medium
A technology of marketing strategy and matching method, applied in computer parts, computing, marketing, etc., can solve problems such as poor marketing effect and lack of purpose, and achieve the effect of improving marketing effect
Pending Publication Date: 2021-03-12
深圳市飞泉云数据服务有限公司
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Problems solved by technology
[0004] The main purpose of the present invention is to provide a marketing strategy matching method, system and computer-readable storage medium, aiming to solve the problem of poor marketing effect due to the lack of purpose of the current marketing strategy in the prior art
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no. 1 example
[0080] refer to figure 2 , figure 2 It is a flow chart of the first embodiment of the marketing strategy matching method of the present invention. In this embodiment, the marketing strategy matching method includes the following steps:
[0081] Step S10: Obtain the characteristic data, consumption behavior data and marketing strategy data of the customers to be analyzed;
[0082] In this embodiment, when matching corresponding marketing strategies for different types of customers, since the same product may have multiple marketing strategies in advance, and different marketing strategies will have different marketing effects on different types of customers. Therefore, in order to improve the marketing effect, it is first necessary to find the target customers who have the willingness to consume, and then it is necessary to find the marketing strategy with a higher probability of promotion from the marketing strategies that can promote the target customers to purchase the ta...
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The invention discloses a marketing strategy matching method. The method comprises the following steps of obtaining feature data, consumption behavior data and marketing strategy data of to-be-analyzed clients; determining association degree data between different features and consumption behaviors according to the feature data and the consumption behavior data, determining a target feature from the different features according to the association degree data, and determining a client with the target feature in the to-be-analyzed clients as a target client; and according to the feature data, the consumption behavior data and the marketing strategy data, determining sensitivity data of the target client to different marketing strategies, and according to the sensitivity data, determining a target marketing strategy matched with the target client from the different marketing strategies. The invention further discloses a marketing strategy matching system and a computer readable storage medium. The target client is determined through the association degree data, and the target marketing strategy is determined through the sensitivity data, so that marketing is purposeful, and the marketing effect is improved.
Description
technical field [0001] The present invention relates to the technical field of equipment control, in particular to a marketing strategy matching method, system and computer-readable storage medium. Background technique [0002] With the continuous innovation of science and technology, all kinds of products emerge in endlessly, followed by various marketing strategies to market all kinds of products. [0003] However, most of the existing marketing strategies are shotgun marketing. Although the coverage is wide and the operation is simple, it lacks purpose, the conversion rate of marketing is low, and it is easy to cause harassment to irrelevant customer groups. Therefore, the current marketing strategy lacks purpose, resulting in poor marketing effect. Contents of the invention [0004] The main purpose of the present invention is to provide a marketing strategy matching method, system and computer-readable storage medium, aiming to solve the problem of poor marketing eff...
Claims
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Login to View More IPC IPC(8): G06Q30/02G06K9/62
CPCG06Q30/0201G06F18/23G06F18/214Y02D10/00
Inventor 刘颖麒王翰旌
Owner 深圳市飞泉云数据服务有限公司